{"id":4061,"date":"2009-11-23T12:39:19","date_gmt":"2009-11-23T17:39:19","guid":{"rendered":"http:\/\/headlineplanet.com\/home\/?p=4061"},"modified":"2009-11-23T12:42:58","modified_gmt":"2009-11-23T17:42:58","slug":"lady-gaga-whitney-carrie-underwood-draw-peak-ama-ratings","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2009\/11\/23\/lady-gaga-whitney-carrie-underwood-draw-peak-ama-ratings\/","title":{"rendered":"Lady Gaga, Whitney, Carrie Underwood Draw Peak AMA Ratings"},"content":{"rendered":"<p>At last week&#8217;s CMA Awards, it was country diva Carrie Underwood who produced the biggest ratings spike.  While Underwood was one of the bigger draws on Sunday&#8217;s American Music Awards telecast, her ratings magnet could not compete with that of Lady Gaga.<\/p>\n<p>The dance\/pop breakout led the 9:30-10PM half-hour to an impressive 6.3\/15 adults 18-49 rating, the largest of the night.  With 15.7 million viewers for the segment, the half-hour claimed an advantage over the broadcast&#8217;s 5.5\/14, 14.2 million viewer average for 8-11PM.<\/p>\n<p>Also performing in that 9:30PM half hour were Mary J. Blige and Jennifer Lopez.<\/p>\n<p>Elsewhere, performances from 9-9:30PM and 10-10:30PM also spiked strong ratings.  The 9PM portion, which showcased the Black Eyed Peas, Rihanna and Carrie Underwood, drew the second-highest viewer total with 15.5 million (and a 5.9\/14 demo rating).  The 10PM segment featured Whitney Houston, Alicia Keys, Eminem and 50 Cent en route to a 6.1 rating with 15.2 million viewers.<\/p>\n<p>During these three periods, the American Music Awards topped NBC&#8217;s Sunday Night Football for first place in adults 18-49.  The awards telecast ranked second in the other three segments.<\/p>\n<p>Sources: Nielsen Media Research, MediaWeek<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[],"adace-sponsor":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lady Gaga, Whitney, Carrie Underwood Draw Peak AMA Ratings<\/title>\n<meta name=\"description\" content=\"At last week&#039;s CMA Awards, it was country diva Carrie Underwood who produced the biggest ratings spike. 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