{"id":40029,"date":"2015-05-11T09:33:03","date_gmt":"2015-05-11T13:33:03","guid":{"rendered":"http:\/\/headlineplanet.com\/home\/?p=40029"},"modified":"2015-05-11T09:35:43","modified_gmt":"2015-05-11T13:35:43","slug":"kendrick-lamar-playing-welvin-da-great-in-taylor-swifts-bad-blood-video","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2015\/05\/11\/kendrick-lamar-playing-welvin-da-great-in-taylor-swifts-bad-blood-video\/","title":{"rendered":"Kendrick Lamar Playing Welvin Da Great in Taylor Swift’s “Bad Blood” Video"},"content":{"rendered":"

A male character has finally been confirmed for Taylor Swift’s forthcoming “Bad Blood” music video.<\/p>\n

After introducing eight female characters from Thursday to Sunday, Swift officially confirmed Kendrick Lamar for the video in a Monday morning Tweet.<\/p>\n

The rapper will play a character known as “Welvin Da Great.”<\/p>\n

Following Republic’s initial (but since deleted) announcement that the official “Bad Blood” single will be a remixed version of the song, many speculated Lamar, with whom Swift has developed a relationship of mutual admiration, would appear as a featured artist on the track. Swift’s announcement, however, only confirms him as an actor for the video – it neither establishes the existence of a remix nor any sort of musical role for Lamar.<\/p>\n

Other “Bad Blood” characters include Taylor Swift’s Catastrophe, Lily Aldridge’s Frostbyte, Zendaya’s Cut-Throat, Hayley Williams’ The Crimson Curse, Gigi Hadid’s Slay Z, Ellie Goulding’s Destructa X, Hailee Steinfeld’s The Trinity and Lena Dunham’s Lucky Fiori.<\/p>\n

The video premieres as part of the May 17 Billboard Music Awards.<\/p>\n

\"Kendrick
Kendrick Lamar as Welvin da Great in Taylor Swift’s “Bad Blood”<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1047],"tags":[3347,700,145,4174],"adace-sponsor":[],"yoast_head":"\nKendrick Lamar Playing Welvin Da Great in Taylor Swift's "Bad Blood" Video<\/title>\n<meta name=\"description\" content=\"A male character has finally been confirmed for Taylor Swift's forthcoming "Bad Blood" music video. After introducing eight female characters from\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/headlineplanet.com\/home\/2015\/05\/11\/kendrick-lamar-playing-welvin-da-great-in-taylor-swifts-bad-blood-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kendrick Lamar Playing Welvin Da Great in Taylor Swift's "Bad Blood" Video\" \/>\n<meta property=\"og:description\" content=\"A male character has finally been confirmed for Taylor Swift's forthcoming "Bad Blood" music video. After introducing eight female characters from\" \/>\n<meta property=\"og:url\" content=\"https:\/\/headlineplanet.com\/home\/2015\/05\/11\/kendrick-lamar-playing-welvin-da-great-in-taylor-swifts-bad-blood-video\/\" \/>\n<meta property=\"og:site_name\" content=\"Headline Planet\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-11T13:33:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-05-11T13:35:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/headlineplanet.com\/home\/wp-content\/uploads\/2015\/03\/Kendrick-Lamar-iHeart.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brian Cantor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cantorpedia\" \/>\n<meta name=\"twitter:site\" content=\"@headlineplanet\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/headlineplanet.com\/home\/2015\/05\/11\/kendrick-lamar-playing-welvin-da-great-in-taylor-swifts-bad-blood-video\/\",\"url\":\"https:\/\/headlineplanet.com\/home\/2015\/05\/11\/kendrick-lamar-playing-welvin-da-great-in-taylor-swifts-bad-blood-video\/\",\"name\":\"Kendrick Lamar Playing Welvin Da Great in Taylor Swift's \\\"Bad Blood\\\" Video\",\"isPartOf\":{\"@id\":\"https:\/\/headlineplanet.com\/home\/#website\"},\"datePublished\":\"2015-05-11T13:33:03+00:00\",\"dateModified\":\"2015-05-11T13:35:43+00:00\",\"author\":{\"@id\":\"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/b530255b81ceb7463ea060a9b8a302c8\"},\"description\":\"A male character has finally been confirmed for Taylor Swift's forthcoming \\\"Bad Blood\\\" music video. After introducing eight female characters from\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/headlineplanet.com\/home\/2015\/05\/11\/kendrick-lamar-playing-welvin-da-great-in-taylor-swifts-bad-blood-video\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/headlineplanet.com\/home\/#website\",\"url\":\"https:\/\/headlineplanet.com\/home\/\",\"name\":\"Headline Planet\",\"description\":\"Music News & Charts, TV News & Spoilers\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/headlineplanet.com\/home\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/b530255b81ceb7463ea060a9b8a302c8\",\"name\":\"Brian Cantor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5726265e0532f231e46bbddd41009383?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5726265e0532f231e46bbddd41009383?s=96&d=mm&r=g\",\"caption\":\"Brian Cantor\"},\"description\":\"Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.\",\"sameAs\":[\"https:\/\/twitter.com\/cantorpedia\"],\"url\":\"https:\/\/headlineplanet.com\/home\/author\/cantortainment\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kendrick Lamar Playing Welvin Da Great in Taylor Swift's \"Bad Blood\" Video","description":"A male character has finally been confirmed for Taylor Swift's forthcoming \"Bad Blood\" music video. After introducing eight female characters from","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/headlineplanet.com\/home\/2015\/05\/11\/kendrick-lamar-playing-welvin-da-great-in-taylor-swifts-bad-blood-video\/","og_locale":"en_US","og_type":"article","og_title":"Kendrick Lamar Playing Welvin Da Great in Taylor Swift's \"Bad Blood\" Video","og_description":"A male character has finally been confirmed for Taylor Swift's forthcoming \"Bad Blood\" music video. After introducing eight female characters from","og_url":"https:\/\/headlineplanet.com\/home\/2015\/05\/11\/kendrick-lamar-playing-welvin-da-great-in-taylor-swifts-bad-blood-video\/","og_site_name":"Headline Planet","article_published_time":"2015-05-11T13:33:03+00:00","article_modified_time":"2015-05-11T13:35:43+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/headlineplanet.com\/home\/wp-content\/uploads\/2015\/03\/Kendrick-Lamar-iHeart.jpg","type":"image\/jpeg"}],"author":"Brian Cantor","twitter_card":"summary_large_image","twitter_creator":"@cantorpedia","twitter_site":"@headlineplanet","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/headlineplanet.com\/home\/2015\/05\/11\/kendrick-lamar-playing-welvin-da-great-in-taylor-swifts-bad-blood-video\/","url":"https:\/\/headlineplanet.com\/home\/2015\/05\/11\/kendrick-lamar-playing-welvin-da-great-in-taylor-swifts-bad-blood-video\/","name":"Kendrick Lamar Playing Welvin Da Great in Taylor Swift's \"Bad Blood\" Video","isPartOf":{"@id":"https:\/\/headlineplanet.com\/home\/#website"},"datePublished":"2015-05-11T13:33:03+00:00","dateModified":"2015-05-11T13:35:43+00:00","author":{"@id":"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/b530255b81ceb7463ea060a9b8a302c8"},"description":"A male character has finally been confirmed for Taylor Swift's forthcoming \"Bad Blood\" music video. After introducing eight female characters from","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/headlineplanet.com\/home\/2015\/05\/11\/kendrick-lamar-playing-welvin-da-great-in-taylor-swifts-bad-blood-video\/"]}]},{"@type":"WebSite","@id":"https:\/\/headlineplanet.com\/home\/#website","url":"https:\/\/headlineplanet.com\/home\/","name":"Headline Planet","description":"Music News & Charts, TV News & Spoilers","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/headlineplanet.com\/home\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/b530255b81ceb7463ea060a9b8a302c8","name":"Brian Cantor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5726265e0532f231e46bbddd41009383?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5726265e0532f231e46bbddd41009383?s=96&d=mm&r=g","caption":"Brian Cantor"},"description":"Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.","sameAs":["https:\/\/twitter.com\/cantorpedia"],"url":"https:\/\/headlineplanet.com\/home\/author\/cantortainment\/"}]}},"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/posts\/40029"}],"collection":[{"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/comments?post=40029"}],"version-history":[{"count":0,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/posts\/40029\/revisions"}],"wp:attachment":[{"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/media?parent=40029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/categories?post=40029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/tags?post=40029"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/adace-sponsor?post=40029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}