{"id":38251,"date":"2015-04-17T11:23:08","date_gmt":"2015-04-17T15:23:08","guid":{"rendered":"http:\/\/headlineplanet.com\/home\/?p=38251"},"modified":"2015-04-17T17:23:56","modified_gmt":"2015-04-17T21:23:56","slug":"ratings-the-cws-reign-the-vampire-diaries-continue-to-underwhelm","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2015\/04\/17\/ratings-the-cws-reign-the-vampire-diaries-continue-to-underwhelm\/","title":{"rendered":"Ratings Update: CW’s “Reign,” “The Vampire Diaries” Continue to Underwhelm"},"content":{"rendered":"

Update:<\/b> The CW’s “The Vampire Diaries” and “Reign” returned with their first installments since March 19, and neither fared especially well.<\/em><\/p>\n

Airing at 8PM, Thursday’s “TVD” drew what final broadcast data confirms as a 0.6 adults 18-49 rating with 1.35 million viewers. The former ties a series low, while the latter is the second-lowest mark ever achieved by a “The Vampire Diaries.” Only the March 12 installment, which reached 1.30 million viewers, fared worse in that regard.<\/em><\/p>\n

The previous “TVD,” which aired on March 19, drew a 0.7 with 1.59 million viewers.<\/em><\/p>\n

9PM lead-out “Reign” followed with a 0.3 adults 18-49 rating and 1.01 million viewers. The previous, March 19 installment posted a 0.3 with 1.09 million.<\/em>
\n======================<\/p>\n

Buzz over star Nina Dobrev’s impending departure did not boost interest in “The Vampire Diaries,” which slipped in adults 18-49 and total viewership this week.<\/p>\n

Per fast national data, this week’s “The Vampire Diaries” drew a 0.6 adults 18-49 rating with 1.34 million viewers. Both numbers were down from the previous broadcast, which posted a 0.7 with 1.59 million viewers on March 19.<\/p>\n

Fast national data suggests that this week’s “Reign” bested the previous installment in adults 18-49. It did, however, suffer an episode-to-episode viewership decline.<\/p>\n

Final broadcast data reveals that the March 19 episode drew a 0.3 adults 18-49 rating with 1.09 million viewers.<\/p>\n

Worth noting: that night’s episode scored the same 0.4 adults 18-49 rating in the fast nationals but suffered a downward adjustment to the aforementioned 0.3 in the finals. With such an adjustment always a possibility, it is by no means certain that this week’s episode actually outdrew its predecessor in adults 18-49.<\/p>\n

While their recent performances have been underwhelming, both “The Vampire Diaries” and “Reign” have been renewed for next season.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1048,437],"tags":[985,289,1099],"adace-sponsor":[],"yoast_head":"\nRatings Update: CW's "Reign," "The Vampire Diaries" Continue to Underwhelm<\/title>\n<meta name=\"description\" content=\"Update: The CW's "The Vampire Diaries" and "Reign" returned with their first installments since March 19, and neither fared especially well. 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