{"id":37319,"date":"2015-03-31T18:02:47","date_gmt":"2015-03-31T22:02:47","guid":{"rendered":"http:\/\/headlineplanet.com\/home\/?p=37319"},"modified":"2015-04-01T11:10:11","modified_gmt":"2015-04-01T15:10:11","slug":"kendrick-lamar-to-pimp-a-butterfly-week-two-sales","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2015\/03\/31\/kendrick-lamar-to-pimp-a-butterfly-week-two-sales\/","title":{"rendered":"Kendrick Lamar&#8217;s &#8220;To Pimp a Butterfly&#8221; Wins Week Two Sales Race with 107K (Updated)"},"content":{"rendered":"<p><b>Update:<\/b> A week-over-week drop of 67% did not prevent Kendrick Lamar&#8217;s &#8220;To Pimp a Butterfly&#8221; from earning a second consecutive week atop the Billboard Top Album Sales chart.<\/p>\n<p>After shifting 324,000 traditional copies in its inaugural week, &#8220;Butterfly&#8221; posted a second week pure sales total of 107,000.<\/p>\n<p>With Track Equivalent Albums (10 single sales = 1 album sale) and Streaming Equivalent Albums (1500 single streams = 1 album sale) included, &#8220;Butterfly&#8221; boasts a second week consumption total of 123,000 units.  That earns it a second week atop the revamped Billboard 200.<\/p>\n<p>The top ten of this week&#8217;s Billboard 200 follows:<\/p>\n<p>1 &#8211; Kendrick Lamar &#8211; To Pimp a Butterfly &#8211; 123K total units (107K from pure sales)<br \/>\n2 &#8211; Empire Soundtrack &#8211; 61K total units<br \/>\n3 &#8211; 50 Shades of Grey Soundtrack &#8211; 54K total units<br \/>\n4 &#8211; Sam Smith &#8211; In the Lonely Hour &#8211; 53K total units<br \/>\n5 &#8211; Taylor Swift &#8211; 1989 &#8211; 52K total units<br \/>\n6 &#8211; Ed Sheeran &#8211; x &#8211; 50K total units<br \/>\n7 &#8211; Action Bronson &#8211; Mr. Wonderful &#8211; 49K total units<br \/>\n8 &#8211; Drake &#8211; If You&#8217;re Reading This it&#8217;s Too Late &#8211; 44K total units<br \/>\n9 &#8211; Maroon 5 &#8211; V &#8211; 42K total units<br \/>\n10 &#8211; Kidz Bop 28 &#8211; 40K total units<\/p>\n<p>================<\/p>\n<p>The drop was sizable, but it was not enough to knock Kendrick Lamar&#8217;s &#8220;To Pimp a Butterfly&#8221; from the top of the mountain.  The hip-hop artist&#8217;s critically acclaimed album will reign over the Billboard Top Album Sales and Billboard 200 charts for a second consecutive week.<\/p>\n<p>According to Hits Daily Double&#8217;s data, which will differ only slightly from the final Billboard report, &#8220;Butterfly&#8221; moved approximately 102,113 traditional copies in its second week.  Down a sharp (but not unusually so) 68% from last week&#8217;s total, the weekly total still more than doubles that achieved by any other album.<\/p>\n<p>The &#8220;Empire&#8221; soundtrack, which came closest, moved ~49,702 traditional copies this week.  Other top pure sales performers included Action Bronson&#8217;s &#8220;Mr. Wonderful&#8221; (~39,961), &#8220;Kidz Bop 28&#8221; (~37,660), Taylor Swift&#8217;s &#8220;1989&#8221; (~33,292), Sam Smith&#8217;s &#8220;In the Lonely Hour&#8221; (~31,922) and Earl Sweatshirt&#8217;s &#8220;I Don&#8217;t Like S**t, I Don&#8217;t Go Outside&#8221; (~29,573).<\/p>\n<p>With track equivalent albums (10 single sales = 1 album sale) and streaming equivalent albums (1500 single streams = 1 album sale) to the mix, &#8220;Butterfly&#8221; boasts a week two consumption total of ~118,199 units.  Down from last week&#8217;s 363,000 mark, this week&#8217;s unit count will still clinch the song a second week atop the revamped Billboard 200.<\/p>\n<p>Other albums expected to rank well on the consumption-oriented BB200 include the &#8220;Empire&#8221; soundtrack (~60,764 units), Taylor Swift&#8217;s &#8220;1989&#8221; (~52,356 units), the &#8220;50 Shades of Grey&#8221; soundtrack (~49,140 units) and Ed Sheeran&#8217;s &#8220;x&#8221; (~47,078 units), Sam Smith&#8217;s &#8220;In the Lonely Hour&#8221; (~45,920 units) and Action Bronson&#8217;s &#8220;Mr. Wonderful&#8221; (~43,303 units).<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[183,1047],"tags":[700,3814],"adace-sponsor":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kendrick Lamar&#039;s &quot;To Pimp a Butterfly&quot; 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