{"id":37010,"date":"2015-03-24T18:25:40","date_gmt":"2015-03-24T22:25:40","guid":{"rendered":"http:\/\/headlineplanet.com\/home\/?p=37010"},"modified":"2015-03-24T18:44:35","modified_gmt":"2015-03-24T22:44:35","slug":"ratings-es-the-royals-improves-in-demo-despite-weakened-lead-in","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2015\/03\/24\/ratings-es-the-royals-improves-in-demo-despite-weakened-lead-in\/","title":{"rendered":"Ratings: E!’s “The Royals” Climbs in Demo Despite Weakened Lead-In"},"content":{"rendered":"

The second installment of “The Royals” was technically a mixed bag in the ratings.<\/p>\n

On the one hand, the E! scripted series enjoyed a week-over-week gain in the adults 18-49 demographic. After premiering with a 0.50 adults 18-49 rating on March 15, “The Royals” drew a 0.60 rating for the March 22 airing.<\/p>\n

On the other hand, it endured a viewership decline. This Sunday’s “The Royals” averaged 1.32 million viewers, while the March 15 premiere reached 1.41 million.<\/p>\n

Worth noting: Sunday’s “The Royals” received considerably weaker lead-in support from E! flagship “Keeping Up with the Kardashians.” After scoring a 1.24 with 2.55 million viewers last week, “The Kardashians” managed a 1.05 with only 2.08 million viewers this week.<\/p>\n

Judged in that context, the freshman series therefore deserves special credit for improving its second week adults 18-49 rating and minimizing its week two viewership decline.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1048,437],"tags":[534,389,3476],"adace-sponsor":[],"yoast_head":"\nRatings: E!'s "The Royals" Climbs in Demo Despite Weakened Lead-In<\/title>\n<meta name=\"description\" content=\"The second installment of "The Royals" was technically a mixed bag in the ratings. 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