{"id":36183,"date":"2015-03-06T10:41:26","date_gmt":"2015-03-06T14:41:26","guid":{"rendered":"http:\/\/headlineplanet.com\/home\/?p=36183"},"modified":"2015-03-06T12:09:07","modified_gmt":"2015-03-06T16:09:07","slug":"ratings-scandal-easily-wins-timeslot-american-crime-debuts","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2015\/03\/06\/ratings-scandal-easily-wins-timeslot-american-crime-debuts\/","title":{"rendered":"Ratings: &#8220;Scandal&#8221; Wins Timeslot, &#8220;American Crime&#8221; Starts Modestly (Updated)"},"content":{"rendered":"<p><em><b>Update:<\/b> Interestingly down from its previous telecast, which aired against the &#8220;Two and a Half Men&#8221; series finale, &#8220;Scandal&#8221; nonetheless posted the 9PM timeslot&#8217;s best adults 18-49 rating.<\/em><\/p>\n<p><em>Thursday&#8217;s episode drew a 3.0 adults 18-49 rating with 9.60 million viewers. CBS&#8217; &#8220;The Big Bang Theory&#8221; re-run and &#8220;Mom&#8221; attracted a larger average audience (10.01 million) but settled for an average of 2.3 in the demo. &#8220;TBBT&#8221; drew a 2.4 with 10.48 million, while &#8220;Mom&#8221; scored a 2.2 with 9.55 million.<\/em><\/p>\n<p><em>NBC&#8217;s &#8220;The Blacklist&#8221; (1.7, 8.00 million), FOX&#8217;s &#8220;Backstrom&#8221; (1.0, 3.93 million) and The CW&#8217;s &#8220;Supernatural&#8221; re-run (0.2, 0.60 million) also occupied the timeslot.<\/em><\/p>\n<p><em>ABC&#8217;s &#8220;Scandal&#8221; led into the series premiere of &#8220;American Crime.&#8221; Certainly no &#8220;How to Get Away with Murder,&#8221; the premiere scored a modest 2.0 adults 18-49 rating with 8.42 million.<\/em><\/p>\n<p><em>Not a spectacular performer, it did, however, top timeslot competitors &#8220;Elementary&#8221; (1.3, 7.52 million) and &#8220;Allegiance&#8221; (0.8, 3.36 million).<\/em><\/p>\n<p><em>ABC opened its night with &#8220;Grey&#8217;s Anatomy&#8221; (2.4, 8.08 million).<\/em><br \/>\n==================<\/p>\n<p>&#8220;Scandal&#8221; returned after a brief hiatus this week &#8212; and it did so with its usual air of timeslot dominance.<\/p>\n<p>&#8220;The Lawn Chair,&#8221; Thursday&#8217;s intense edition of the show, delivered a 7.4 overnight household rating. Up from the 7.2 drawn by the preceding episode on February 19, it gave ABC a clear victory from 9-10PM.<\/p>\n<p>Competitive programming came from CBS (&#8220;The Big Bang Theory&#8221; re-run and &#8220;Mom&#8221; averaged a 6.0 overnight household rating), NBC (&#8220;The Blacklist&#8221; scored a 6.0 overnight household rating), FOX (&#8220;Backstrom&#8221; posted a 2.9 overnight household rating) and The CW (a &#8220;Supernatural&#8221; re-run drew a 0.5 overnight household rating).<\/p>\n<p>While there is no guarantee &#8220;Scandal&#8221; will also show increases in adults 18-49 and total viewership this week, one can take the idea that it easily won the timeslot&#8217;s adults 18-49 race to the bank.<\/p>\n<p>ABC followed &#8220;Scandal&#8221; with the premiere of &#8220;American Crime.&#8221; While not nearly as potent as the September premiere of previous 10PM occupant &#8220;How to Get Away with Murder&#8221; (which drew a 9.7 overnight rating out of the 8.6 posted by &#8220;Scandal&#8221;), it won its timeslot with a 6.1 overnight household rating.<\/p>\n<p>Average retention out of &#8220;Scandal&#8221; was respectable, at least as far as the overnights go, but the show notably suffered a 12% bleed from half hour one to half hour two. It drew a 6.5 from 10-10:30PM and a 5.7 from 10:30-11PM. It thus hooked a smaller portion of the &#8220;Scandal&#8221; audience than the hourly ratings would suggest.<\/p>\n<p>ABC led into &#8220;Scandal&#8221; with &#8220;Grey&#8217;s Anatomy&#8221; (6.5 overnight household rating).<\/p>\n<p>Adults 18-49 and total viewership data will be available by 11:15AM ET.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1048,437],"tags":[233,3767,76,228],"adace-sponsor":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ratings: &quot;Scandal&quot; Wins Timeslot, &quot;American Crime&quot; Starts Modestly (Updated)<\/title>\n<meta name=\"description\" content=\"Update: Interestingly down from its previous telecast, which aired against the &quot;Two and a Half Men&quot; 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