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<\/a>Despite a minor increase over last week, the news stemming from this week’s WWE RAW rating was not all positive.<\/p>\n
Monday’s telecast posted a 3.4 (via rounding), up slightly from last week’s 3.3 household rating. While an increase is always good, especially because this week’s show did not benefit post-PPV buzz, there are reasons to keep WWE from getting too excited.<\/p>\n
For starters, this week’s Monday Night Football game did a significantly lower rating than last week’s record-breaking telecast. The minor increase indicates that RAW did not pickup a notable portion of the NFL audience (and thus means WWE cannot fully blame last week’s low number on the heavy NFL competition).<\/p>\n
Further, the show lost viewers as it progressed, posting hours of 3.4 and 3.3; such a trend is almost always a sign that viewers were not especially hooked by the broadcast.<\/p>\n
And, as focus of a lot of television industry members has shifted to demographic numbers, as opposed to the household rating, there was additional disappointment for WWE. PWTorch notes that the show did a 2.39 rating among males in the 18-49 demographic, which is the lowest demo figure since November of 2008.<\/p>\n