News broke Tuesday evening that Taylor Swift’s “1989” moved a whopping 1.287 million copies in its first week of release.<\/p>\n
A career high for Swift, the total is her third straight opening mark in excess of one million. No act had previously crossed the million mark more than twice.<\/p>\n
Cause for celebration in any circumstance, the total is rendered more sweet by the fact that it so greatly exceeds initial industry forecasts. Many analysts were eyeing a bow in the 700,000-1,000,000 range, and some publications, including Billboard, were actually focused on the lower end of that range.<\/p>\n
Noting the fact that her new album outperformed, Swift issued a celebratory–and appreciative–Instagram Tuesday night.<\/p>\n
“Industry experts predicted 1989 would sell 650k first week,” wrote Swift. “You went and bought 1.287 million albums.”<\/p>\n
Noting that the overperformance “got me like…,” Swift included a video in which she lip-syncs to Kendrick Lamar’s “Backseat Freestyle.”<\/p>\n
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