{"id":28733,"date":"2014-09-23T10:43:42","date_gmt":"2014-09-23T14:43:42","guid":{"rendered":"http:\/\/headlineplanet.com\/home\/?p=28733"},"modified":"2014-09-23T17:27:02","modified_gmt":"2014-09-23T21:27:02","slug":"ratings-abcs-forever-opens-unremarkably","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2014\/09\/23\/ratings-abcs-forever-opens-unremarkably\/","title":{"rendered":"Ratings: ABC’s “Forever” Opens Unimpressively (Updated)"},"content":{"rendered":"

Update 2:<\/strong> Monday’s lowest-rated scripted offering, ABC’s new “Forever” nonetheless performed better than the fast national data suggested.<\/em><\/p>\n

The episode, which aired out of “Dancing with the Stars” (2.2 adults 18-49 rating, 12.76 million viewers), drew a 1.7 adults 18-49 rating with 8.59 million viewers.<\/em><\/p>\n

It lost to fellow NBC’s rival 10PM series “The Blacklist” and CBS’ 10PM offering “Under the Dome” in adults 18-49 but defeated the latter in total viewership.<\/em><\/p>\n

========<\/p>\n

Update:<\/b> The series premiere of ABC’s “Forever” drew a 1.5 adults 18-49 rating with 8.3 million viewers Monday. It ranked third in its slot (behind NBC’s “The Blacklist” and CBS’ “Under the Dome”) in adults 18-49 and second in total viewers (behind “The Blacklist”).<\/em><\/p>\n

Boosted by “Dancing with the Stars,” which drew a 2.0 adults 18-49 rating from 8-10PM and a 2.2 in adjacent 9:30-10PM half hour, “Forever” endured the expected audience bleed from start-to-finish. It kicked off its evening with a 1.7 and 8.87 million viewers before slipping to a 1.4 with 7.65 million in the latter half hour.
\n======<\/p>\n

While adults 18-49 data is required before a full assessment can be offered, overnight metered market data does not inspire significant optimism regarding the launch of “Forever.”<\/p>\n

Far from a disaster in the vein of last fall’s “Lucky 7,” the new ABC drama nonetheless failed to explode.\u00a0 It delivered a 5.2 overnight household rating Monday night.<\/p>\n

Indicative of a respectably sized audience, the number is well below the 7.4 posted by the “Castle” opener last fall.\u00a0 And insofar as “Forever,” like “Castle” and its “Dancing with the Stars” lead-in, is expected to skew in the direction of older viewers, it does not foretell a strong performance in adults 18-49.<\/p>\n

“Forever” faced Monday Night Football, the season premiere of NBC’s “The Blacklist” (7.8) and the season finale of CBS’ “Under the Dome” in the 10PM slot Monday.<\/p>\n

Its “DWTS” lead-in delivered a 7.9 overnight rating, which was down notably from the 9.4 posted last year.<\/p>\n

Note:<\/b> The ratings posted early Tuesday morning are household numbers derived from metered market<\/span> data. A follow-up report containing Fast National data for the adults<\/span> 18-49 demographic and total viewership will be issued by noon ET.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1048,437],"tags":[233,267,1947],"adace-sponsor":[],"yoast_head":"\nRatings: ABC's "Forever" Opens Unimpressively (Updated)<\/title>\n<meta name=\"description\" content=\"Update 2: Monday's lowest-rated scripted offering, ABC's new "Forever" nonetheless performed better than the fast national data suggested. 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