{"id":24453,"date":"2014-04-21T09:40:32","date_gmt":"2014-04-21T13:40:32","guid":{"rendered":"http:\/\/headlineplanet.com\/home\/?p=24453"},"modified":"2014-04-21T12:21:44","modified_gmt":"2014-04-21T16:21:44","slug":"believe-overnight-ratings-improve-crisis-dips-new-low","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2014\/04\/21\/believe-overnight-ratings-improve-crisis-dips-new-low\/","title":{"rendered":"“Believe” Overnight Ratings Improve, “Crisis” Hits New Low"},"content":{"rendered":"

Update:<\/b> Like the overnight data, Nielsen’s fast national report suggests this week’s edition of “Believe” enjoyed improved ratings.<\/p>\n

While a basketball pre-emption in the Portland market might be providing a slight inflationary effect, the current “Believe” rating stands 20% ahead of last week’s number. The 1.2 in adults 18-49 ties the show’s best performance since its time period debut on March 16.<\/p>\n

Sunday’s episode averaged 4.7 million viewers.<\/p>\n

Despite the stronger lead-in, “Crisis” slipped to a series low adults 18-49 rating with 3.8 million viewers.<\/p>\n

Earlier in the night, NBC aired “American Dream Builders” (0.6, 2.5 million) and “Dateline” (0.9, 3.8 million)<\/em>
\n==========<\/p>\n

Benefiting from the absence of its usual “Resurrection” competition, NBC’s “Believe” enjoyed an uptick in the overnight metered market ratings.<\/p>\n

After rising from a 2.8 to a 3.1 last week, this week’s “Believe” continued that pattern with a jump to a 3.3 overnight household rating.<\/p>\n

Last week’s 3.1 translated to a 1.0 adults 18-49 rating with 4.34 million viewers.<\/p>\n

While there is no guarantee the preliminary household ratings gain will translate to growth in the target adults 18-49 demographic, there is reason to believe the series at least avoided a decline in column. And insofar as household rating is more directly correlated with total viewership, there is a chance this week’s “Believe” attracted a larger overall audience.<\/p>\n

Despite its improved lead-in support from “Believe,” 10PM drama “Crisis” slipped to a series low 2.5 overnight household rating. Insofar as last week’s episode managed an improved 1.1 adults 18-49 rating (albeit with series low viewership of 4.07 million) despite slipping to a then-series-low 2.7 in the overnights, there is a chance “Crisis” avoided a big decline in the demographic most relevant to advertisers.<\/p>\n

“American Dream Builders” and “Dateline,” which aired prior to the dramas, posted respective overnight household ratings of 1.5 and 2.5 at 7PM and 8PM.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1048,437],"tags":[1912,1464,1561,1156,210],"adace-sponsor":[],"yoast_head":"\n"Believe" Overnight Ratings Improve, "Crisis" Hits New Low<\/title>\n<meta name=\"description\" content=\"Update: Like the overnight data, Nielsen's fast national report suggests this week's edition of "Believe" enjoyed improved ratings. 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