While they never draw a large total audience, FOX’s “UFC on FOX” specials tend to outpoint their broadcast competition in the coveted adults 18-49 demographic.<\/p>\n
That, at least as far as the Nielsen fast nationals are concerned, was not the case Saturday.<\/p>\n
Saturday’s card, which featured a main-event of Fabricio Werdum and Travis Browne and a co-main-event of Miesha Tate vs. Liz Carmouche, settled for a paltry 0.8 adults 18-49 rating with 1.99 million viewers in the measured 8-10PM portion. Both marks represent weak numbers even by the low standards of the “UFC on FOX” franchise.<\/p>\n
Both ABC’s presentation of the “Ten Commandments” (1.0 with 5.87 milion viewers from 8-11PM; 1.0 with 5.48 million from 8-10PM) and NBC’s “Dateline” (0.9 with 4.49 million from 8-10PM) scored stronger marks on the fast nationals report.<\/p>\n
Because much of the Werdum vs. Brown main-event, which should have represented the night’s peak attraction, aired after 10PM, there is a chance of an upward adjustment in the finals. Supporting that notion is the fact that the episode’s half-hour ratings tracked upward in anticipation of that main-event:<\/p>\n
8PM: 0.7, 1.65 million
\n8:30PM: 0.8, 1.86 million
\n9PM: 0.9, 2.13 million
\n10PM: 0.9, 2.30 million<\/p>\n
Final Nielsen Data will also account for the fact that the show aired live (5PM-7:30PM) on the west coast. The Fast Nationals measure what west coast FOX affiliates aired from 8-10PM local time.<\/p>\n
Because the UFC rating was doubtfully much larger than whatever aired on the west coast from 8-10PM, that adjustment, as has been the case with many recent UFC cards, will not likely be significant.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[7,437],"tags":[233,1156,64,255,2137,355,210,2138,621,187],"adace-sponsor":[],"yoast_head":"\n