{"id":23836,"date":"2014-04-03T09:35:42","date_gmt":"2014-04-03T13:35:42","guid":{"rendered":"http:\/\/headlineplanet.com\/home\/?p=23836"},"modified":"2014-04-03T11:47:18","modified_gmt":"2014-04-03T15:47:18","slug":"cws-100-slips-overnight-ratings","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2014\/04\/03\/cws-100-slips-overnight-ratings\/","title":{"rendered":"Update: The CW&#8217;s &#8220;The 100&#8221; Ratings Slip Once Again"},"content":{"rendered":"<p><em><b>Update:<\/b> Like its lead-in &#8220;Arrow,&#8221; The CW&#8217;s &#8220;The 100&#8221; slipped by a tenth in the adults 18-49 ratings.<\/p>\n<p>Wednesday&#8217;s &#8220;100&#8221; posted a 0.6 adults 18-49 rating with 1.90 million viewers.  Down slightly from last week&#8217;s 0.7, it trails the March 19 premiere&#8217;s 0.9 by 33%.<\/p>\n<p>&#8220;Arrow&#8221; posted a 0.8 with 2.34 million at 8PM.<\/em><br \/>\n========<\/p>\n<p>While it still delivered a solid performance by the network&#8217;s standards, Wednesday&#8217;s edition of &#8220;The 100&#8221; once again slipped in the overnight ratings.<\/p>\n<p>The episode, the series&#8217; third, posted a 1.5 overnight household rating.  The number trails last week&#8217;s 1.8 household rating, which trailed the 1.9 posted by the prior week&#8217;s premiere.<\/p>\n<p>Last week&#8217;s 1.8 household number translated into a 0.7 adults 18-49 rating with 2.3 million viewers in the Nielsen finals.<\/p>\n<p>Of potential relevance when discussing this week&#8217;s decline, however, is the fact that lead-in &#8220;Arrow&#8221; also slipped in the overnights.  After posting a 2.1 last week, the sophomore series slipped to a 1.9 for this week&#8217;s edition.<\/p>\n<p>Last week&#8217;s 2.1 household number became a 0.9 adults 18-49 rating with 2.7 million in the finals.<\/p>\n<p>Given the occasional disconnect between household numbers and adults 18-49\/viewership numbers for The CW, it is worth reserving judgment on both shows&#8217; performances until the latter data comes out at 11:30AM.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1048,437],"tags":[960,1890,289],"adace-sponsor":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Update: The CW&#039;s &quot;The 100&quot; Ratings Slip Once Again<\/title>\n<meta name=\"description\" content=\"Update: Like its lead-in &quot;Arrow,&quot; The CW&#039;s &quot;The 100&quot; slipped by a tenth in the adults 18-49 ratings. 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