{"id":22355,"date":"2014-01-28T11:54:51","date_gmt":"2014-01-28T15:54:51","guid":{"rendered":"http:\/\/headlineplanet.com\/home\/?p=22355"},"modified":"2014-01-28T12:54:06","modified_gmt":"2014-01-28T16:54:06","slug":"following-ratings-crash-back-earth-nfl-boost-squandered","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2014\/01\/28\/following-ratings-crash-back-earth-nfl-boost-squandered\/","title":{"rendered":"&#8220;The Following&#8221; Ratings Crash Back to Earth; NFL Boost Squandered"},"content":{"rendered":"<p><em><b>Update:<\/b>  The overnights were not misleading &#8211; the time period premiere of &#8220;The Following&#8221; greatly disappointed Monday.<\/p>\n<p>After scoring a 2.7 adults 18-49 rating with 7.82 million viewers for its first season finale and a 4.4 with 11.18 million viewers for its post-NFC Championship season two premiere, &#8220;The Following&#8221; managed just a 2.0 with 6.02 million viewers this week.<\/em><br \/>\n====<\/p>\n<p>If the goal of premiering the second season of &#8220;The Following&#8221; after last week&#8217;s NFC Championship game was to drive a one-time ratings boost, FOX succeeded.<\/p>\n<p>Though it turned away a significant portion of its lead-in, last week&#8217;s &#8220;The Following&#8221; still pulled a series high 4.4 adults 18-49 rating with 11.18 million viewers.<\/p>\n<p>IF FOX&#8217;s hope, however, was that &#8220;The Following&#8221; would convert those curious new viewers into regulars, the experiment was a failure.<\/p>\n<p>Monday&#8217;s &#8220;The Following,&#8221; the first season two episode to air in the show&#8217;s regular timeslot, delivered a mere 4.5 overnight household rating, which forecasts an adults 18-49 rating in the low-2s.<\/p>\n<p>Roughly on par with the 4.7 delivered by the penultimate season one episode, the rating, while not great, would not necessarily be considered disastrous in a vacuum.<\/p>\n<p>But within the context of a buzzworthy series that just received high-profile exposure, a return to the show&#8217;s late season one levels&#8211;which were already well below the numbers being delivered at the beginning of season one&#8211;is irrefutably disappointing.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1048,437],"tags":[255,256],"adace-sponsor":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;The Following&quot; Ratings Crash Back to Earth; NFL Boost Squandered<\/title>\n<meta name=\"description\" content=\"Update: The overnights were not misleading - the time period premiere of &quot;The Following&quot; greatly disappointed Monday. 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