{"id":22346,"date":"2014-01-27T13:27:08","date_gmt":"2014-01-27T17:27:08","guid":{"rendered":"http:\/\/headlineplanet.com\/home\/?p=22346"},"modified":"2014-01-27T13:32:27","modified_gmt":"2014-01-27T17:32:27","slug":"grammy-ratings-peak-taylor-swift-imagine-dragons-performances","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2014\/01\/27\/grammy-ratings-peak-taylor-swift-imagine-dragons-performances\/","title":{"rendered":"Grammy Ratings Peak for Taylor Swift, Imagine Dragons Performances"},"content":{"rendered":"<p>Television ratings junkies know this formula &#8220;All Too Well.&#8221;  When Taylor Swift performs, people watch.<\/p>\n<p>According to TV Media Insights, the 9-9:30PM portion of the 56th Annual Grammy Awards, which featured performances by Swift, John Legend, P!nk and Nate Ruess, drew the highest adults 18-49 and viewership marks of the show.<\/p>\n<p>That half-hour, which also included the award celebrations for Best Rock Song and Best Pop Solo Performance, drew a 10.9 rating with 31.211 million viewers.<\/p>\n<p>The 9:30-10PM section, which featured the Best Rap\/Sung Collaboration reveal and performances by Ringo Starr, Imagine Dragons &#038; Kendrick Lamar and Kacey Musgraves, followed closely with a 10.7 rating and 30.268 million viewers.<\/p>\n<p>Featuring the Best Pop Vocal Album and Best Country Album reveals and performances by Paul McCartney &#038; Ringo Starr, Willie Nelson, Kris Kristofferson, Merle Haggard &#038; Blake Shelton and Daft Punk, Stevie Wonder, Pharrell and Nile Rodgers, drew a similar 10.6 with 30.83 million at 10PM.<\/p>\n<p>The 8PM segment, which featured the Best New Artist award and performances by Beyonce &#038; Jay Z, Lorde and Hunter Hayes, opened the show with a low 8.9 with 28.411 million.  Because the 8PM half hour is routinely the least-watched portion of the night, the showing is not necessarily a negative reflection of the artists involved.  It does, however, raise a question about why CBS and The Recording Academy did not formally promote the &#8220;Drunk in Love&#8221; collaboration.<\/p>\n<p>The numbers jumped to a 10.1 with 30.046 million at 8:30PM.  That half-hour included the Best Pop Group\/Duo Performance award and performances by Katy Perry &#038; Juicy J, Robin Thicke &#038; Chicago and Keith Urban &#038; Gary Clark, Jr.<\/p>\n<p>The 10:30PM portion drew a 9.4 with 27.237 million for the Song of the Year award and performances by Sara Bareilles &#038; Carole King and Metallica &#038; Lang Lang.<\/p>\n<p>Ratings for the 11-11:30PM and 11:30-11:45PM portions were not available at press time.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1048,437],"tags":[761,312,700,1370,202,1505,145],"adace-sponsor":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Grammy Ratings Peak for Taylor Swift, Imagine Dragons Performances<\/title>\n<meta name=\"description\" content=\"Television ratings junkies know this formula &quot;All Too Well.&quot; When Taylor Swift performs, people watch. According to TV Media Insights, the 9-9:30PM\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/headlineplanet.com\/home\/2014\/01\/27\/grammy-ratings-peak-taylor-swift-imagine-dragons-performances\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grammy Ratings Peak for Taylor Swift, Imagine Dragons Performances\" \/>\n<meta property=\"og:description\" content=\"Television ratings junkies know this formula &quot;All Too Well.&quot; When Taylor Swift performs, people watch. 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