{"id":20146,"date":"2013-10-11T10:03:20","date_gmt":"2013-10-11T14:03:20","guid":{"rendered":"http:\/\/headlineplanet.com\/home\/?p=20146"},"modified":"2013-10-11T17:21:44","modified_gmt":"2013-10-11T21:21:44","slug":"upon-time-wonderland-ratings-look-unimpressive","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2013\/10\/11\/upon-time-wonderland-ratings-look-unimpressive\/","title":{"rendered":"&#8220;Once Upon a Time in Wonderland&#8221; Ratings Look Unimpressive"},"content":{"rendered":"<p><em><b>Update:<\/b> &#8220;Once Upon a Time in Wonderland&#8221; did not change the minds of those who found the spin-off pointless and ill-advised.  Thursday&#8217;s premiere delivered a weak 1.7 adults 18-49 rating with 5.8 million viewers.<\/em><br \/>\n=================<\/p>\n<p>Unable to rival the overnight ratings of its mothership series&#8211;or even what failed &#8220;Last Resort&#8221; delivered on the comparable night last season&#8211;&#8220;Once Upon a Time in Wonderland&#8221; started slowly for ABC.<\/p>\n<p>According to TV Media Insights, the spin-off delivered a disappointing 3.6 overnight metered market rating in its debut Thursday.  Unimpressive in a vacuum, the number looks particularly soft when compared to the 4.9 for this week&#8217;s &#8220;Once Upon a Time.&#8221;<\/p>\n<p>Though its presumably-younger-skew might produce a comparable or even better number in adults 18-49, the &#8220;Wonderland&#8221; premiere was also down from the 4.7 posted by last year&#8217;s timeslot occupant &#8220;Last Resort.&#8221;<\/p>\n<p>Still competitive on Sunday nights, the two third season episodes of ABC&#8217;s &#8220;Once Upon a Time&#8221; have definitely shown signs of ratings wear.  Given that declining interest in the franchise, a lack of buzz surrounding the spin-off and the difficulty ABC has faced launching dramas in the Thursday at 8PM timeslot, few had high hopes for the &#8220;Wonderland&#8221; premiere.<\/p>\n<p>But the absence of optimism does not change the reality of the performance.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3,437],"tags":[233,899,964],"adace-sponsor":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Once Upon a Time in Wonderland&quot; Ratings Look Unimpressive<\/title>\n<meta name=\"description\" content=\"Update: &quot;Once Upon a Time in Wonderland&quot; did not change the minds of those who found the spin-off pointless and ill-advised. Thursday&#039;s premiere delivered\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/headlineplanet.com\/home\/2013\/10\/11\/upon-time-wonderland-ratings-look-unimpressive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Once Upon a Time in Wonderland&quot; Ratings Look Unimpressive\" \/>\n<meta property=\"og:description\" content=\"Update: &quot;Once Upon a Time in Wonderland&quot; did not change the minds of those who found the spin-off pointless and ill-advised. Thursday&#039;s premiere delivered\" \/>\n<meta property=\"og:url\" content=\"https:\/\/headlineplanet.com\/home\/2013\/10\/11\/upon-time-wonderland-ratings-look-unimpressive\/\" \/>\n<meta property=\"og:site_name\" content=\"Headline Planet\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-11T14:03:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-10-11T21:21:44+00:00\" \/>\n<meta name=\"author\" content=\"Brian Cantor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cantorpedia\" \/>\n<meta name=\"twitter:site\" content=\"@headlineplanet\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/headlineplanet.com\/home\/2013\/10\/11\/upon-time-wonderland-ratings-look-unimpressive\/\",\"url\":\"https:\/\/headlineplanet.com\/home\/2013\/10\/11\/upon-time-wonderland-ratings-look-unimpressive\/\",\"name\":\"\\\"Once Upon a Time in Wonderland\\\" Ratings Look Unimpressive\",\"isPartOf\":{\"@id\":\"https:\/\/headlineplanet.com\/home\/#website\"},\"datePublished\":\"2013-10-11T14:03:20+00:00\",\"dateModified\":\"2013-10-11T21:21:44+00:00\",\"author\":{\"@id\":\"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/b530255b81ceb7463ea060a9b8a302c8\"},\"description\":\"Update: \\\"Once Upon a Time in Wonderland\\\" did not change the minds of those who found the spin-off pointless and ill-advised. Thursday's premiere delivered\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/headlineplanet.com\/home\/2013\/10\/11\/upon-time-wonderland-ratings-look-unimpressive\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/headlineplanet.com\/home\/#website\",\"url\":\"https:\/\/headlineplanet.com\/home\/\",\"name\":\"Headline Planet\",\"description\":\"Music News &amp; Charts, TV News &amp; Spoilers\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/headlineplanet.com\/home\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/b530255b81ceb7463ea060a9b8a302c8\",\"name\":\"Brian Cantor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5726265e0532f231e46bbddd41009383?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5726265e0532f231e46bbddd41009383?s=96&d=mm&r=g\",\"caption\":\"Brian Cantor\"},\"description\":\"Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.\",\"sameAs\":[\"https:\/\/twitter.com\/cantorpedia\"],\"url\":\"https:\/\/headlineplanet.com\/home\/author\/cantortainment\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\"Once Upon a Time in Wonderland\" Ratings Look Unimpressive","description":"Update: \"Once Upon a Time in Wonderland\" did not change the minds of those who found the spin-off pointless and ill-advised. Thursday's premiere delivered","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/headlineplanet.com\/home\/2013\/10\/11\/upon-time-wonderland-ratings-look-unimpressive\/","og_locale":"en_US","og_type":"article","og_title":"\"Once Upon a Time in Wonderland\" Ratings Look Unimpressive","og_description":"Update: \"Once Upon a Time in Wonderland\" did not change the minds of those who found the spin-off pointless and ill-advised. Thursday's premiere delivered","og_url":"https:\/\/headlineplanet.com\/home\/2013\/10\/11\/upon-time-wonderland-ratings-look-unimpressive\/","og_site_name":"Headline Planet","article_published_time":"2013-10-11T14:03:20+00:00","article_modified_time":"2013-10-11T21:21:44+00:00","author":"Brian Cantor","twitter_card":"summary_large_image","twitter_creator":"@cantorpedia","twitter_site":"@headlineplanet","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/headlineplanet.com\/home\/2013\/10\/11\/upon-time-wonderland-ratings-look-unimpressive\/","url":"https:\/\/headlineplanet.com\/home\/2013\/10\/11\/upon-time-wonderland-ratings-look-unimpressive\/","name":"\"Once Upon a Time in Wonderland\" Ratings Look Unimpressive","isPartOf":{"@id":"https:\/\/headlineplanet.com\/home\/#website"},"datePublished":"2013-10-11T14:03:20+00:00","dateModified":"2013-10-11T21:21:44+00:00","author":{"@id":"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/b530255b81ceb7463ea060a9b8a302c8"},"description":"Update: \"Once Upon a Time in Wonderland\" did not change the minds of those who found the spin-off pointless and ill-advised. Thursday's premiere delivered","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/headlineplanet.com\/home\/2013\/10\/11\/upon-time-wonderland-ratings-look-unimpressive\/"]}]},{"@type":"WebSite","@id":"https:\/\/headlineplanet.com\/home\/#website","url":"https:\/\/headlineplanet.com\/home\/","name":"Headline Planet","description":"Music News &amp; Charts, TV News &amp; Spoilers","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/headlineplanet.com\/home\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/b530255b81ceb7463ea060a9b8a302c8","name":"Brian Cantor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5726265e0532f231e46bbddd41009383?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5726265e0532f231e46bbddd41009383?s=96&d=mm&r=g","caption":"Brian Cantor"},"description":"Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.","sameAs":["https:\/\/twitter.com\/cantorpedia"],"url":"https:\/\/headlineplanet.com\/home\/author\/cantortainment\/"}]}},"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/posts\/20146"}],"collection":[{"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/comments?post=20146"}],"version-history":[{"count":0,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/posts\/20146\/revisions"}],"wp:attachment":[{"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/media?parent=20146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/categories?post=20146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/tags?post=20146"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/adace-sponsor?post=20146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}