The notion of “good by cable standards” is fast becoming obsolete.<\/p>\n
In addition to shattering a key cable record, Wednesday’s “Duck Dynasty” season premiere delivered numbers that would also be the envy of virtually every broadcast series.<\/p>\n
According to A&E, the season four premiere became the “number one nonfiction series telecast in cable history” with a whopping 11.8 million viewers.<\/p>\n
The juggernaut also skewed well with young adult audiences, attracting 6.3 million viewers in the 18-49 demographic (which roughly amounts to a 5.0 rating).<\/p>\n
\u201cThanks to its authentic and engaging characters \u2018Duck Dynasty\u2019 has become more than just a reality show, it is a cultural phenomenon,\u201d said David McKillop, General Manager and Executive Vice President of A&E. \u201cWe would like to thank the Robertsons for their incredible partnership. We are all Happy, Happy, Happy.\u201d<\/p>\n
The most socially-active telecast Wednesday, “Duck Dynasty”‘s season premiere posted gains of 37% in total viewers, 29% in adults 25-54 and 26% in adults 18-49 over its season three premiere.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3,437],"tags":[606],"adace-sponsor":[],"yoast_head":"\n