{"id":16460,"date":"2013-03-04T09:34:26","date_gmt":"2013-03-04T09:34:26","guid":{"rendered":"http:\/\/www.headlineplanet.com\/home\/?p=16460"},"modified":"2013-05-13T23:51:28","modified_gmt":"2013-05-13T23:51:28","slug":"early-red-widow-ratings-provide-unclear-verdict","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2013\/03\/04\/early-red-widow-ratings-provide-unclear-verdict\/","title":{"rendered":"Update: “Red Widow” Premiere Delivers Disappointing Ratings"},"content":{"rendered":"

Update:<\/b> The passable overnight numbers were not a reflection of how “Red Widow” performed in the adults 18-49 demographic. Indications reveal that “Widow” flopped in the target demographic, squandering a sizable portion of its “Once Upon a Time” (which is no longer a bit hit in its own right) lead-in.
\n
\nThe show delivered a 1.4 adults 18-49 rating with 6.9 million viewers.<\/strong><\/em><\/p>\n

Overnight metered market ratings are never definitive in predicting the more-important adults 18-49 and total viewership figures, and they seem particularly ambiguous in the case of ABC’s new series “Red Widow.”<\/p>\n

According to TV Media Insights, the heavily-hyped two-hour premiere drew a 4.9 metered market rating (household approximate, not a demo rating), which represents impressive retention out of lead-in “Once Upon a Time” (5.0). The fact that the show held steady ground throughout its premiere–half hours broke down as 5.0, 4.9, 5.0 and 4.7–is also a positive.<\/p>\n

On the surface, one would have every reason to think “Red Widow” got off to a great start.<\/p>\n

But the show’s skew will matter. A 4.9 overnight is large enough to suggest the show did not totally flop but not so large that it assures an impressive demo figure.<\/p>\n

For a potential point of reference, a recent “Once Upon a Time” original delivered a 4.9 in the metered markets and ended up with a 2.3 in the demo. That, again, should not be mistaken for any promise about how “Red Widow” performed.<\/p>\n

Another factor worth considering is timeslot. “Red Widow” benefited from a 9PM airing and assistance from “Once Upon a Time” this week, but it will soon move to a one-hour format at 10PM with direct support from the weaker “Revenge.” So early success might not say much about long-term health.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[],"adace-sponsor":[],"yoast_head":"\nUpdate: "Red Widow" Premiere Delivers Disappointing Ratings<\/title>\n<meta name=\"description\" content=\"Update: The passable overnight numbers were not a reflection of how "Red Widow" performed in the adults 18-49 demographic. 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