When Taylor Swift released her “Lover” album in 2019, track “Cruel Summer” instantly captured the attention — and love — of fans and critics. Many felt it made for a perfect radio single and were disappointed when such a formal push never came to fruition.<\/p>\n
The absence of a formal push did not, however, prevent the song from enduring as one of the album’s most popular tracks. Its popularity reached a high point as Swift’s “The Eras” tour brought her discography back into the limelight this year.<\/p>\n
Said point grew so high that radio began playing the song, and a long-awaited radio push finally materialized.<\/p>\n
This week, that push could result in a #1 position on the Mediabase airplay chart.<\/p>\n
“Cruel Summer” received 6,421 spins during the first three days of the July 23-29 tracking period. Up 15% from the same-time-last week count, the tally slots “Cruel Summer” at #1 on Mediabase’s building\/real-time chart.<\/p>\n
Because the week is young and “Cruel Summer” only maintains a two-spin lead over the building #2 song (Swift’s own “Karma”), it is too early to definitively declare the song this week’s winner. Its strong upward momentum, however, makes a #1 finish very likely (“Karma,” by comparison, is down in week-to-week spins).<\/p>\n
And even “Cruel Summer” did end up falling short this week, it would almost certainly get there on next week’s chart.<\/p>\n
The official chart will go to print on Sunday, July 30.<\/p>\n","protected":false},"excerpt":{"rendered":"“Cruel Summer” is on pace to finally reach #1 at pop radio.","protected":false},"author":1,"featured_media":161440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1047],"tags":[14709,145],"adace-sponsor":[],"yoast_head":"\n