{"id":15738,"date":"2012-10-01T08:44:56","date_gmt":"2012-10-01T13:44:56","guid":{"rendered":"http:\/\/www.headlineplanet.com\/home\/?p=15738"},"modified":"2012-10-01T10:54:36","modified_gmt":"2012-10-01T15:54:36","slug":"soft-ratings-start-for-666-park-avenue-once-upon-a-time-down","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2012\/10\/01\/soft-ratings-start-for-666-park-avenue-once-upon-a-time-down\/","title":{"rendered":"Soft Ratings Start for &#8220;666 Park Avenue,&#8221; &#8220;Once Upon a Time&#8221; Strong"},"content":{"rendered":"<p><em><B>Update:<\/b>  The overnights were correct.  &#8220;666 Park Avenue&#8221; opened to a mere 2.2 adults 18-49 rating with 7.0 million viewers.  Earlier in the night, &#8220;Once Upon a Time&#8221; started with a strong 3.8 rating and 11.0 million viewers, while &#8220;Revenge&#8221; impressed in its new timeslot with a 3.2 and 9.5 million. Given that strong lead-in support, the soft &#8220;666&#8221; debut looks even worse.<\/em><\/p>\n<p>Apparently, plenty of Americans will head to work today without feeling guilty.  &#8220;666 Park Avenue,&#8221; hyped as television&#8217;s next guilty pleasure, delivered soft ratings in its premiere for ABC.<\/p>\n<p>The devil-themed drama underwhelmed in the overnights, delivering just a 5.3 rating in the metered markets according to TVMediaInsights.  That marks a strong decline from the 8.5 for last year&#8217;s 10PM premiere &#8220;Pan Am,&#8221; which ended up flaming out in its inaugural season.<\/p>\n<p>Worse, the show lost viewers from start to finish, declining from a 5.7 in its first half hour to a 4.9 in the latter half.<\/p>\n<p>Earlier in the night, &#8220;Once Upon a Time&#8221; debuted its second season to a 7.2.  Though relatively strong, and sure to be solid in the demo, that number marks a decline from last year&#8217;s 8.4 premiere number.<\/p>\n<p>&#8220;Revenge&#8221; delivered a 6.7 at 9PM.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[],"tags":[],"adace-sponsor":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Soft Ratings Start for &quot;666 Park Avenue,&quot; &quot;Once Upon a Time&quot; Strong<\/title>\n<meta name=\"description\" content=\"Update: The overnights were correct. &quot;666 Park Avenue&quot; opened to a mere 2.2 adults 18-49 rating with 7.0 million viewers. Earlier in the night, &quot;Once Upon\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/headlineplanet.com\/home\/2012\/10\/01\/soft-ratings-start-for-666-park-avenue-once-upon-a-time-down\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soft Ratings Start for &quot;666 Park Avenue,&quot; &quot;Once Upon a Time&quot; Strong\" \/>\n<meta property=\"og:description\" content=\"Update: The overnights were correct. &quot;666 Park Avenue&quot; opened to a mere 2.2 adults 18-49 rating with 7.0 million viewers. 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He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.\",\"sameAs\":[\"https:\/\/twitter.com\/cantorpedia\"],\"url\":\"https:\/\/headlineplanet.com\/home\/author\/cantortainment\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Soft Ratings Start for \"666 Park Avenue,\" \"Once Upon a Time\" Strong","description":"Update: The overnights were correct. \"666 Park Avenue\" opened to a mere 2.2 adults 18-49 rating with 7.0 million viewers. 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