{"id":15690,"date":"2012-09-26T08:26:09","date_gmt":"2012-09-26T13:26:09","guid":{"rendered":"http:\/\/www.headlineplanet.com\/home\/?p=15690"},"modified":"2012-09-26T10:58:14","modified_gmt":"2012-09-26T15:58:14","slug":"ben-kate-disappoints-in-ratings-mindy-project-also-underwhelming","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2012\/09\/26\/ben-kate-disappoints-in-ratings-mindy-project-also-underwhelming\/","title":{"rendered":"&#8220;Ben &#038; Kate&#8221; Disappoints in Ratings, &#8220;Mindy Project&#8221; Also Underwhelming"},"content":{"rendered":"<p><em><B>Update:<\/b>  As expected, the FOX comedies performed better by the standards of the adults 18-49 demographic than they did in the overnight metered markets.  Still, a 2.0 adults 18-49 rating with 4.2 million viewers is a weak start for &#8220;Ben &#038; Kate,&#8221; and given that this was a premiere episode with a stronger-than-usual lead-in, its status is not looking promising.<\/p>\n<p>Both &#8220;New Girl&#8221; episodes delivered a 2.7 rating (episode one averaged 5.3 million viewers, while episode two attracted 5.2 million), while &#8220;The Mindy Project&#8221; opened to a 2.4 with 4.7 million.<\/p>\n<p>Numbers for &#8220;The Mindy Project&#8221; are also underwhelming, but positivity comes in the fact that it beat timeslot competitor &#8220;The New Normal&#8221; in the demo.<\/em><br \/>\n&#8212;&#8212;<\/p>\n<p>FOX&#8217;s new Tuesday lineup features the <a href=\"http:\/\/www.headlineplanet.com\/home\/2012\/09\/25\/ben-kate-delivers-charm-laughs-as-the-years-best-comedy-premiere\/\">best-reviewed new comedy of the year in &#8220;Ben &#038; Kate&#8221;<\/a> and the network&#8217;s most hyped launch in &#8220;The Mindy Project,&#8221; but its overnight ratings performance leaves a lot to be desired.<\/p>\n<p>While the expected young skew might make the numbers a bit more palatable in the adults 18-49 demographic, none of the four shows lit the world on fire in the metered markets.<\/p>\n<p>According to TV Media Insights, flagship FOX live action comedy &#8220;New Girl&#8221; opened the night with a 4.0 overnight metered market rating, which represents a stiff decline from the impressive 7.4 to which it debuted last year.  A second episode at 9PM averaged a 3.8.<\/p>\n<p>Sandwiched in between was the acclaimed &#8220;Ben &#038; Kate,&#8221; which managed only a 2.9 at 8:30PM.  Unless word-of-mouth turns things around, the show&#8217;s prospects are already looking pessimistic, especially since its lead-in will be the less popular &#8220;Raising Hope&#8221; going forward.<\/p>\n<p>Mindy Kaling&#8217;s &#8220;The Mindy Project&#8221; closed the night at 9:30PM, delivering a 3.3.  Though its retention out of &#8220;New Girl&#8221; was not terrible, the rating itself will likely prove very disappointing when final numbers come out.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[],"tags":[],"adace-sponsor":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Ben &amp; Kate&quot; Disappoints in Ratings, &quot;Mindy Project&quot; Also Underwhelming<\/title>\n<meta name=\"description\" content=\"Update: As expected, the FOX comedies performed better by the standards of the adults 18-49 demographic than they did in the overnight metered markets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/headlineplanet.com\/home\/2012\/09\/26\/ben-kate-disappoints-in-ratings-mindy-project-also-underwhelming\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Ben &amp; Kate&quot; Disappoints in Ratings, &quot;Mindy Project&quot; Also Underwhelming\" \/>\n<meta property=\"og:description\" content=\"Update: As expected, the FOX comedies performed better by the standards of the adults 18-49 demographic than they did in the overnight metered markets.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/headlineplanet.com\/home\/2012\/09\/26\/ben-kate-disappoints-in-ratings-mindy-project-also-underwhelming\/\" \/>\n<meta property=\"og:site_name\" content=\"Headline Planet\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-26T13:26:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-09-26T15:58:14+00:00\" \/>\n<meta name=\"author\" content=\"Brian Cantor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cantorpedia\" \/>\n<meta name=\"twitter:site\" content=\"@headlineplanet\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/headlineplanet.com\/home\/2012\/09\/26\/ben-kate-disappoints-in-ratings-mindy-project-also-underwhelming\/\",\"url\":\"https:\/\/headlineplanet.com\/home\/2012\/09\/26\/ben-kate-disappoints-in-ratings-mindy-project-also-underwhelming\/\",\"name\":\"\\\"Ben & Kate\\\" Disappoints in Ratings, \\\"Mindy Project\\\" Also Underwhelming\",\"isPartOf\":{\"@id\":\"https:\/\/headlineplanet.com\/home\/#website\"},\"datePublished\":\"2012-09-26T13:26:09+00:00\",\"dateModified\":\"2012-09-26T15:58:14+00:00\",\"author\":{\"@id\":\"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/b530255b81ceb7463ea060a9b8a302c8\"},\"description\":\"Update: As expected, the FOX comedies performed better by the standards of the adults 18-49 demographic than they did in the overnight metered markets.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/headlineplanet.com\/home\/2012\/09\/26\/ben-kate-disappoints-in-ratings-mindy-project-also-underwhelming\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/headlineplanet.com\/home\/#website\",\"url\":\"https:\/\/headlineplanet.com\/home\/\",\"name\":\"Headline Planet\",\"description\":\"Music News &amp; Charts, TV News &amp; Spoilers\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/headlineplanet.com\/home\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/b530255b81ceb7463ea060a9b8a302c8\",\"name\":\"Brian Cantor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5726265e0532f231e46bbddd41009383?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5726265e0532f231e46bbddd41009383?s=96&d=mm&r=g\",\"caption\":\"Brian Cantor\"},\"description\":\"Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.\",\"sameAs\":[\"https:\/\/twitter.com\/cantorpedia\"],\"url\":\"https:\/\/headlineplanet.com\/home\/author\/cantortainment\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\"Ben & Kate\" Disappoints in Ratings, \"Mindy Project\" Also Underwhelming","description":"Update: As expected, the FOX comedies performed better by the standards of the adults 18-49 demographic than they did in the overnight metered markets.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/headlineplanet.com\/home\/2012\/09\/26\/ben-kate-disappoints-in-ratings-mindy-project-also-underwhelming\/","og_locale":"en_US","og_type":"article","og_title":"\"Ben & Kate\" Disappoints in Ratings, \"Mindy Project\" Also Underwhelming","og_description":"Update: As expected, the FOX comedies performed better by the standards of the adults 18-49 demographic than they did in the overnight metered markets.","og_url":"https:\/\/headlineplanet.com\/home\/2012\/09\/26\/ben-kate-disappoints-in-ratings-mindy-project-also-underwhelming\/","og_site_name":"Headline Planet","article_published_time":"2012-09-26T13:26:09+00:00","article_modified_time":"2012-09-26T15:58:14+00:00","author":"Brian Cantor","twitter_card":"summary_large_image","twitter_creator":"@cantorpedia","twitter_site":"@headlineplanet","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/headlineplanet.com\/home\/2012\/09\/26\/ben-kate-disappoints-in-ratings-mindy-project-also-underwhelming\/","url":"https:\/\/headlineplanet.com\/home\/2012\/09\/26\/ben-kate-disappoints-in-ratings-mindy-project-also-underwhelming\/","name":"\"Ben & Kate\" Disappoints in Ratings, \"Mindy Project\" Also Underwhelming","isPartOf":{"@id":"https:\/\/headlineplanet.com\/home\/#website"},"datePublished":"2012-09-26T13:26:09+00:00","dateModified":"2012-09-26T15:58:14+00:00","author":{"@id":"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/b530255b81ceb7463ea060a9b8a302c8"},"description":"Update: As expected, the FOX comedies performed better by the standards of the adults 18-49 demographic than they did in the overnight metered markets.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/headlineplanet.com\/home\/2012\/09\/26\/ben-kate-disappoints-in-ratings-mindy-project-also-underwhelming\/"]}]},{"@type":"WebSite","@id":"https:\/\/headlineplanet.com\/home\/#website","url":"https:\/\/headlineplanet.com\/home\/","name":"Headline Planet","description":"Music News &amp; Charts, TV News &amp; Spoilers","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/headlineplanet.com\/home\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/b530255b81ceb7463ea060a9b8a302c8","name":"Brian Cantor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5726265e0532f231e46bbddd41009383?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5726265e0532f231e46bbddd41009383?s=96&d=mm&r=g","caption":"Brian Cantor"},"description":"Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.","sameAs":["https:\/\/twitter.com\/cantorpedia"],"url":"https:\/\/headlineplanet.com\/home\/author\/cantortainment\/"}]}},"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/posts\/15690"}],"collection":[{"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/comments?post=15690"}],"version-history":[{"count":0,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/posts\/15690\/revisions"}],"wp:attachment":[{"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/media?parent=15690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/categories?post=15690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/tags?post=15690"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/adace-sponsor?post=15690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}