Save for the occasional “The Avengers,” the summer of 2012 has thus far been a summer of disappointing opening weekend performances at the cinema.<\/p>\n
That track record will not change this week, as new openers “Rock of Ages” and “That’s My Boy” are pacing below the already modest opening weekend projections.<\/p>\n
Both, in fact, will allow last week’s premieres “Madagascar 3” and “Prometheus” to claim higher spots on the totem pole.<\/p>\n
“Rock of Ages” kicked things off Friday with just $5.4 million, making a debut in the mid-teens seem likely for the full weekend. Some had been forecasting in the high-$20 millions for the musical adaptation.<\/p>\n
“That’s My Boy,” Adam Sandler’s R-rated vehicle with recent “SNL” graduate Andy Samberg, performed even worse, generating just $4.6 million for a weekend also in the mid-teens. That film had been projected to earn in the $22-28 million range.<\/p>\n
“Madagascar 3” and “Prometheus” led Friday on $10.0 million and $5.8 million, respectively, while “Snow White & The Huntsman” rounded out the top five on $4 million.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[],"adace-sponsor":[],"yoast_head":"\n