Taylor Swift’s enduring “folklore” predictably won this week’s US album sales and consumption races.<\/p>\n
According to Hits Daily Double, the album sold an impressive 61K US copies during the October 16-22 tracking period. With units from track sales and streams included, it generated 81.5K in total first-week consumption.<\/p>\n
“Folklore” benefited from the release of new direct-to-consumer merchandise. To date, the album has sold over 1 million US copies, while generating nearly 1.8 million total US units.<\/p>\n
“Folklore” is celebrating its 8th week at #1 for overall consumption.<\/p>\n
Due Sunday, Billboard’s data may differ slightly from that reported by Hits Daily Double. Any discrepancies should not, however, affect the Swift album’s position atop the sales and consumption charts.<\/p>\n
The closest competition on the sales front looks to have come from NCT’s “The 2nd Album – Resonance Pt 1,” which sold 32K copies. The closest consumption competitor is Pop Smoke’s “Shoot For The Stars Aim For The Moon,” which generated another 66K in overall activity.<\/p>\n","protected":false},"excerpt":{"rendered":"Taylor Swift is back atop the US album chart.","protected":false},"author":1,"featured_media":142269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[183,1047],"tags":[13939,145],"adace-sponsor":[],"yoast_head":"\n