Airing later in the year, distant from the voting eligibility period, absent media hype and without a live crowd, the 2020 Billboard Music Awards ceremony unsurprisingly endured a big ratings drop.<\/p>\n
According to preliminary live+same-day data from NBC, the broadcast scored a 0.8 adults 18-49 rating and averaged a 3.6 million overall viewers. The numbers markedly trail the 2.1 rating and 8.0 million viewer mark garnered by last year’s show.<\/p>\n
On the positive side, the ceremony improved upon NBC’s recent performances in the Wednesday 8-11PM timeslot. It also handily beat ABC’s “The Con” and CBS’ “SWAT” re-run in the 10PM hour.<\/p>\n
Last year’s show, as noted, aired in the show’s usual spring timeframe (May 1). It also aired in a far more favorable social climate, as there was no pandemic preventing the show from featuring a live crowd or optimizing its lineup.<\/p>\n
Last year’s show also aired in a more favorable competitive climate; FOX’s music-oriented “The Masked Singer” markedly outperformed the BBMAs in the 8PM hour this year.<\/p>\n
Still, the show still had the draw of live music, the Billboard brand cachet, and a handful of big-name performers working in its favor. As such, it is hard to treat the performance as positive.<\/p>\n","protected":false},"excerpt":{"rendered":"The 2020 Billboard Music Awards ceremony did not post big numbers.","protected":false},"author":1,"featured_media":143855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1048],"tags":[320,210],"adace-sponsor":[],"yoast_head":"\n