Update:<\/b> Hits Daily Double has revised its report noting that Taylor Swift’s “folklore” sold 606K US copies during the July 24-30 tracking period. With units from track sales included, the album generated 844K in total first-week consumption.<\/p>\n
The publication originally reported a debut of 585K US sales and 823K in total consumption.<\/p>\n
What does not change is that “folklore” ranks as a dominant #1 in the United States. Hits says Logic’s “No Pressure,” the #2 album, debuted with 160K sales and 211K total units.<\/p>\n
“folklore” also crushes industry projections (initially 450K sales and 650K units, later upgraded to 500-525K sales and 725-750K units) en route to ranking as the biggest album launch since Swift’s 2019 release “Lover.”<\/p>\n
Billboard will share its numbers by Sunday, but they will not change the overall outcome. “folklore” is Swift’s seventh #1 album.
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As it surpassed even the upgraded, mid-week projections, Taylor Swift’s “folklore” dominated the US album sales and consumption races.<\/p>\n
According to Hits Daily Double, the album sold 585K US copies during the July 24-30 tracking period. With units from track sales and streams included, it generated 823K in total first-week activity.<\/p>\n
Both numbers are the best for an album since Swift’s own “Lover” launched in 2019. That release debuted with 679K sales and 867K total first-week units. The “folklore” numbers also top industry forecasts, which initially called for 450K in sales and 650K in consumption, and were later upgraded to 500-525K sales and 725-750K units.<\/p>\n
Further, they markedly position “Folklore” as the week’s #1 album. “Folklore” outperformed the #2 album (Logic’s “No Pressure”) by about 3.6x in pure sales and 3.9x in total consumption. And “No Pressure,” too, greatly exceed expectations.<\/p>\n
Due Sunday, Billboard’s data may differ slightly from that reported by Hits. The overall outcome should nonetheless be the same: “Folklore” as a dominant #1 for sales and consumption.<\/p>\n","protected":false},"excerpt":{"rendered":"“folklore” exceed expectations en route to a strong #1 bow.","protected":false},"author":1,"featured_media":142269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[183,1047,206],"tags":[13939,145],"adace-sponsor":[],"yoast_head":"\n