Already well off its peak, Lady Gaga & Bradley Cooper’s “Shallow” endured a slight airplay decline at hot adult contemporary radio in the week leading up to Academy Awards. Following a massive decline in airplay, it had already been removed from the active Mediabase pop radio chart.<\/p>\n
At the Academy Awards, Lady Gaga & Bradley Cooper delivered an acclaimed rendition of the single. “Shallow” subsequently won the Oscar for Best Original Song.<\/p>\n
On the heels of that exposure, “Shallow” is posting airplay gains at both formats.<\/p>\n
“Shallow” received 2,011 Hot AC spins during the first five days of the February 24-March 2 tracking period. The figure, which slots “Shallow” at #12 on the building\/real-time Hot AC chart, reflects a mammoth 22.5% increase from the same time last week.<\/p>\n
The song meanwhile received 430 pop spins during the aforementioned five-day window, yielding a #49 position on the building\/real-time pop chart (it did receive some airplay last week, but a week-to-week comparison is not available because it was not part of the “current,” monitored chart).<\/p>\n
Lady Gaga is no stranger to receiving increased radio support on the heels of a major TV performance. Her single “A Million Reasons” enjoyed accelerated Hot AC and pop airplay gains following her Super Bowl performance in 2017.<\/p>\n
The difference in that case was that “A Million Reasons” was still technically rising at both formats — the exposure simply helped accelerate those gains. Here, “Shallow” actually appeared to be done at radio (and had already been removed from the pop chart) prior to the high-profile Oscars moments.<\/p>\n
In addition to new radio support, “Shallow” enjoyed a dominant week at #1 on the US iTunes sales chart. It also posted big gains on streaming services, including Spotify.<\/p>\n
There is no guarantee “Shallow” will be able to sustain these radio gains long enough to score new chart peaks (it was a Top 10 hit at Hot AC and a Top 20 hit at pop). There is, however, every reason to celebrate the support radio has offered this week.<\/p>\n","protected":false},"excerpt":{"rendered":"“Shallow” is receiving increased airplay this week.","protected":false},"author":1,"featured_media":124932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1047],"tags":[1707,105,11628],"adace-sponsor":[],"yoast_head":"\n