Update:<\/b> Revised ratings are in for the 2019 Grammy Awards, and they offer a mixed comparison to last year’s show.<\/p>\n
This year’s broadcast – the 61st iteration of the awards – rose in overall viewership but slipped in adults 18-49.<\/p>\n
Citing fast official data, CBS says the broadcast drew a 5.6 adults 18-49 rating and averaged 19.9 million overall viewers. Last year’s show drew a 5.9 rating and 19.8 million in viewership.<\/p>\n
While it was enough for a dominant first place finish in the Sunday ratings race, this year’s demo rating is the lowest on record.<\/p>\n
Despite that dubious distinction, the strong year-over-year retention is still a positive. Awards shows have been trending downward in recent years, and this year’s Grammys ceremony seemed to lack substantial pre-event buzz. It also, unlike last year’s show, aired opposite “The Walking Dead.”<\/p>\n
To put it another way, the Grammys ceremony is not the ratings monster it once was. It nonetheless remains a sizable draw for music fans.
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Based on early ratings, the 2019 Grammy Awards ceremony performed similarly to the 2018 edition.<\/p>\n
According to metered market data posted by Programming Insider, this year’s show drew a 12.7 overnight household rating. The number nearly matches the 12.9 rating garnered by the 2018 edition.<\/p>\n
Granted, the 2018 show fell sharply from the previous year — and actually delivered a historically bad performance. Matching (and perhaps slightly trailing) that broadcast is not necessarily a victory.<\/p>\n
But insofar as live awards shows have generally been trending downward and this particular show seemed to lack pre-ceremony buzz, solid year-over-year retention is still a positive.<\/p>\n
This year’s show notably started a half-hour later than last year’s broadcast, which meant its number was not dragged down by the 7:30-8PM portion. On the other hand, it also ended later (and thus faced the challenge of airing key awards after 11PM ET).<\/p>\n
This year’s show, unlike last year’s ceremony, also faced competition from “The Walking Dead.” While that show is nowhere near what it once was, it still draws a decent crowd.<\/p>\n
Adults 18-49 and total viewership data should arrive later Monday.<\/p>\n","protected":false},"excerpt":{"rendered":"This year’s Grammy ceremony performed similarly to last year’s show.","protected":false},"author":1,"featured_media":124219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1048],"tags":[275,74],"adace-sponsor":[],"yoast_head":"\n