{"id":112598,"date":"2018-05-18T11:36:12","date_gmt":"2018-05-18T15:36:12","guid":{"rendered":"http:\/\/headlineplanet.com\/home\/?p=112598"},"modified":"2018-05-18T11:36:12","modified_gmt":"2018-05-18T15:36:12","slug":"taylor-swifts-delicate-receives-decent-net-positive-score-pop-radio-callouts","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2018\/05\/18\/taylor-swifts-delicate-receives-decent-net-positive-score-pop-radio-callouts\/","title":{"rendered":"Taylor Swift&#8217;s &#8220;Delicate&#8221; Receives Decent &#8220;Net Positive Score&#8221; In Pop Radio Callouts"},"content":{"rendered":"<p>&#8220;Look What You Made Me Do,&#8221; &#8220;Ready For It,&#8221; and &#8220;End Game,&#8221; the first three singles from Taylor Swift&#8217;s 2017 album &#8220;reputation,&#8221; did not fare well in the Mediabase pop radio callout reports.<\/p>\n<p>During their runs, each song ranked near the bottom of the pack for &#8220;net positive&#8221; score (the percentage of people with a favorable reaction minus the percent with a negative one).<\/p>\n<p>The data was not necessarily surprising.  The songs were different &#8212; and more fundamentally polarizing &#8212; than many of Swift&#8217;s past hits.<\/p>\n<p>The scores may, however, have adversely impacted airplay.  &#8220;Look What You Made Me Do&#8221; hit #1 but crashed immediately after, while &#8220;Ready For It&#8221; and &#8220;End Game&#8221; arguably underperformed.  The former missed the Top 10; the latter just barely got there.<\/p>\n<p>Initial callout scores have emerged for fourth single &#8220;Delicate.&#8221;  While the data is not necessarily glowing, it is more favorable than that for the previous &#8220;reputation&#8221; singles.<\/p>\n<p>&#8220;Delicate&#8221; received a positive score from 60.3% of listeners and a negative score from 18.3%, thus yielding a net positive rating of 42.0%.<\/p>\n<p>Of the fifteen songs measured, it has the sixth-best net positive score.  Its negative rating is the fourth-best (lowest).<\/p>\n<p>A glass-half-empty reading would note that the positive score (10th out of 15) and favorite rating (17.1%, 14th out of 15) are low. The listener pool &#8211; whether due to a lack of familiarity or the song&#8217;s low-key nature &#8211; does not <em>love<\/em> Taylor Swift&#8217;s &#8220;Delicate.&#8221;<\/p>\n<p>It is, however, showing more overall acceptance than it did to the era&#8217;s previous singles.<\/p>\n<p>It remains to be seen whether the scores will positively impact the song&#8217;s trajectory.  Now in its tenth week on the Mediabase pop chart, &#8220;Delicate&#8221; is headed for a Top 15 position.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8220;Delicate&#8221; is receiving a favorable reception from pop radio listeners.","protected":false},"author":1,"featured_media":108703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1047],"tags":[10581,145],"adace-sponsor":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Taylor Swift&#039;s &quot;Delicate&quot; Receives Decent &quot;Net Positive Score&quot; In Pop Radio Callouts<\/title>\n<meta name=\"description\" content=\"&quot;Look What You Made Me Do,&quot; &quot;Ready For It,&quot; and &quot;End Game,&quot; the first three singles from Taylor Swift&#039;s 2017 album &quot;reputation,&quot; did not fare well in the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/headlineplanet.com\/home\/2018\/05\/18\/taylor-swifts-delicate-receives-decent-net-positive-score-pop-radio-callouts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taylor Swift&#039;s &quot;Delicate&quot; Receives Decent &quot;Net Positive Score&quot; In Pop Radio Callouts\" \/>\n<meta property=\"og:description\" content=\"&quot;Look What You Made Me Do,&quot; &quot;Ready For It,&quot; and &quot;End Game,&quot; the first three singles from Taylor Swift&#039;s 2017 album &quot;reputation,&quot; did not fare well in the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/headlineplanet.com\/home\/2018\/05\/18\/taylor-swifts-delicate-receives-decent-net-positive-score-pop-radio-callouts\/\" \/>\n<meta property=\"og:site_name\" content=\"Headline Planet\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-18T15:36:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/headlineplanet.com\/home\/wp-content\/uploads\/2018\/03\/Taylor-Swift-Delicate-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1320\" \/>\n\t<meta property=\"og:image:height\" content=\"549\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brian Cantor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cantorpedia\" \/>\n<meta name=\"twitter:site\" content=\"@headlineplanet\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/headlineplanet.com\/home\/2018\/05\/18\/taylor-swifts-delicate-receives-decent-net-positive-score-pop-radio-callouts\/\",\"url\":\"https:\/\/headlineplanet.com\/home\/2018\/05\/18\/taylor-swifts-delicate-receives-decent-net-positive-score-pop-radio-callouts\/\",\"name\":\"Taylor Swift's \\\"Delicate\\\" Receives Decent \\\"Net Positive Score\\\" In Pop Radio Callouts\",\"isPartOf\":{\"@id\":\"https:\/\/headlineplanet.com\/home\/#website\"},\"datePublished\":\"2018-05-18T15:36:12+00:00\",\"dateModified\":\"2018-05-18T15:36:12+00:00\",\"author\":{\"@id\":\"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/b530255b81ceb7463ea060a9b8a302c8\"},\"description\":\"\\\"Look What You Made Me Do,\\\" \\\"Ready For It,\\\" and \\\"End Game,\\\" the first three singles from Taylor Swift's 2017 album \\\"reputation,\\\" did not fare well in the\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/headlineplanet.com\/home\/2018\/05\/18\/taylor-swifts-delicate-receives-decent-net-positive-score-pop-radio-callouts\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/headlineplanet.com\/home\/#website\",\"url\":\"https:\/\/headlineplanet.com\/home\/\",\"name\":\"Headline Planet\",\"description\":\"Music News &amp; 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