{"id":10883,"date":"2011-04-07T08:50:05","date_gmt":"2011-04-07T13:50:05","guid":{"rendered":"http:\/\/www.headlineplanet.com\/home\/?p=10883"},"modified":"2011-04-07T08:50:05","modified_gmt":"2011-04-07T13:50:05","slug":"wwe-announces-name-change-plans-to-further-tv-movies-businesses","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2011\/04\/07\/wwe-announces-name-change-plans-to-further-tv-movies-businesses\/","title":{"rendered":"WWE Announces Name Change, Plans To Further TV, Movies Businesses"},"content":{"rendered":"<p>The company previously known as World Wrestling Entertainment formally announced Thursday that it has changed its business name to WWE, Inc.  These initials now carry no meaning, similar to a move Kentucky Fried Chicken once did when formally becoming KFC.<\/p>\n<p>As has been reported, the move stems from WWE&#8217;s continued desire to escape the stigma of the word &#8220;wrestling.&#8221;  WWE wants to be portrayed as a global entertainment business, and it has slowly been removing all references to &#8216;wrestling&#8217; from its business items, merchandise and television shows.<\/p>\n<p>For proof of that, look no further than WWE Chairman Vince McMahon&#8217;s statement on the name change, which blatantly references pro wrestling without actually saying the words.<\/p>\n<p>\u201cThe new business model of the company better reflects what WWE is all about, being a global entertainment company,\u201d stated Vince McMahon, Chairman and CEO, WWE. \u201cWe will always be loyal to our core business that made WWE a globally known entity, however, the future of WWE will be the addition of new entertainment content opportunities beyond the ring.\u201d<\/p>\n<p>In a press release on the change, WWE announced two key focuses going forward: &#8220;the active pursuit to acquire entertainment content companies and the outsourcing of WWE\u2019s core competencies \u2013 television and film production, live event production and licensing.&#8221;<\/p>\n<p>&#8220;As part of the new business model, the company will also focus on the development of new television products including scripted, non-scripted and animated programs, as well as the launch of a new WWE network in the next 12-18 months,&#8221; added WWE in the statement.<\/p>\n<p>WWE&#8217;s new branding initiative includes the slogan &#8220;Bigger.  Badder.  Better.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[10],"tags":[],"adace-sponsor":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WWE Announces Name Change, Plans To Further TV, Movies Businesses<\/title>\n<meta name=\"description\" content=\"The company previously known as World Wrestling Entertainment formally announced Thursday that it has changed its business name to WWE, Inc. 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