{"id":107893,"date":"2018-03-06T10:52:06","date_gmt":"2018-03-06T14:52:06","guid":{"rendered":"http:\/\/headlineplanet.com\/home\/?p=107893"},"modified":"2018-03-06T11:09:56","modified_gmt":"2018-03-06T15:09:56","slug":"ratings-walking-dead-falls-oscars-still-rules-cable","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2018\/03\/06\/ratings-walking-dead-falls-oscars-still-rules-cable\/","title":{"rendered":"Ratings: &#8220;The Walking Dead&#8221; Falls Against Oscars, Still Rules Cable"},"content":{"rendered":"<p>As it was the follow-up to a midseason premiere, Sunday&#8217;s &#8220;The Walking Dead&#8221; was all but certain to endure a week-to-week decline in live+same-day viewership.<\/p>\n<p>And while the Academy Awards ceremony has never taken a <i>huge bite<\/i> out of &#8220;The Walking Dead&#8221; (and this year&#8217;s edition was weak by Oscars standards), its presence was obviously not going to help matters for AMC&#8217;s flagship drama.<\/p>\n<p>Sunday&#8217;s &#8220;TWD,&#8221; indeed, suffered drops in adults 18-49 and overall viewership.<\/p>\n<p>According to L+SD data posted by Showbuzz, Sunday&#8217;s &#8220;Dead&#8221; drew a 2.86 adults 18-49 rating and averaged 6.82 million overall viewers.<\/p>\n<p>The numbers trail the 3.64 rating and 8.28 million viewer mark posted by last week&#8217;s broadcast.<\/p>\n<p>This week&#8217;s live+same-day viewership tally, moreover, ranks as the show&#8217;s lowest mark since season two.<\/p>\n<p>Despite the decline from last week (and from the show&#8217;s peak), &#8220;The Walking Dead&#8221; still dominated the Sunday cable race.  It was the day&#8217;s top original program in both adults 18-49 and overall viewership.<\/p>\n<p>Its success is not restricted to a daily cable context.  Sunday&#8217;s &#8220;TWD&#8221; has a good chance of ranking as TV&#8217;s #1 scripted series (in adults 18-49) for the entire broadcast week.<\/p>\n<p>That competitive success, it should be noted, is based strictly on its live+same-day performance.  &#8220;TWD&#8221; will also receive customarily huge lifts from DVR, encore and multi-platform viewing.<\/p>\n<p>Those points notwithstanding, the decreased live+same-day ratings clearly suggest that &#8220;The Walking Dead&#8221; &#8212; whether due to pure fatigue (the show is in its eighth season) or resistance to the current narrative &#8212; is not the must-see attraction it once was.<\/p>\n<p>&#8212; Sunday&#8217;s &#8220;The Walking Dead&#8221; led into &#8220;Talking Dead,&#8221; which drew a 1.06 in the demo and 2.65 million in overall viewership.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8220;The Walking Dead&#8221; endured a loss in live+same-day viewership but still ranked as cable&#8217;s top Sunday show.","protected":false},"author":1,"featured_media":107894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1048],"tags":[671,969],"adace-sponsor":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ratings: &quot;The Walking Dead&quot; 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