{"id":1061,"date":"2009-07-05T23:43:13","date_gmt":"2009-07-06T03:43:13","guid":{"rendered":"http:\/\/headlineplanet.com\/home\/?p=1061"},"modified":"2009-07-05T23:43:13","modified_gmt":"2009-07-06T03:43:13","slug":"big-upcoming-movie-chooses-ufc-100-to-reach-fans","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2009\/07\/05\/big-upcoming-movie-chooses-ufc-100-to-reach-fans\/","title":{"rendered":"Big Upcoming Movie Chooses UFC 100 To Reach Fans"},"content":{"rendered":"<p>In a true sign of UFC&#8217;s popularity explosion as it reaches its milestone event with UFC 100 on Saturday, The Weinstein Company has identified the fight card as its gateway to the young male audience.<\/p>\n<p>The company will aggressively promote its Quentin Tarantino film &#8220;Inglorious Basterds&#8221; at next week&#8217;s event, with spots to include advertisements inside the Octagon, an animated billboard at the venue and a trailer shown at the live event.<\/p>\n<p>TWC is hoping to expand its reach beyond the arthouse crowd and attaching a Tarantino-directed film to UFC&#8217;s biggest all-time event could prove instrumental in attracting the young male crowd.<\/p>\n<p>The Hollywood Reporter covered the sponsorship, an unexpected media move given UFC&#8217;s history of promoting action movies at its pay-per-view events.  UFC 100, expected to solidly top one million buys, has earned media recognition of significance.<\/p>\n<p>Brad Pitt toplines &#8220;Basterds,&#8221; set for theatrical release in August.<\/p>\n<p><a href=\"http:\/\/view.picapp.com\/default.aspx?term=\\inglorious basterds&#038;iid=4853008\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/cdn.picapp.com\/ftp\/Images\/9\/1\/9\/c\/Brad_Pitt_at_2fbf.jpg?adImageId=1807279&#038;imageId=4853008\" width=\"320\" height=\"499\"  border=\"0\" alt=\"Brad Pitt at the photocall for Inglorious Basterds in Cannes, France\"\/><\/a><script type=\"text\/javascript\" src=\"http:\/\/cdn.pis.picapp.com\/IamProd\/PicAppPIS\/JavaScript\/PisV4.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3,7],"tags":[],"adace-sponsor":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Big Upcoming Movie Chooses UFC 100 To Reach Fans<\/title>\n<meta name=\"description\" content=\"In a true sign of UFC&#039;s popularity explosion as it reaches its milestone event with UFC 100 on Saturday, The Weinstein Company has identified the fight\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/headlineplanet.com\/home\/2009\/07\/05\/big-upcoming-movie-chooses-ufc-100-to-reach-fans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big Upcoming Movie Chooses UFC 100 To Reach Fans\" \/>\n<meta property=\"og:description\" content=\"In a true sign of UFC&#039;s popularity explosion as it reaches its milestone event with UFC 100 on Saturday, The Weinstein Company has identified the fight\" \/>\n<meta property=\"og:url\" content=\"https:\/\/headlineplanet.com\/home\/2009\/07\/05\/big-upcoming-movie-chooses-ufc-100-to-reach-fans\/\" \/>\n<meta property=\"og:site_name\" content=\"Headline Planet\" \/>\n<meta property=\"article:published_time\" content=\"2009-07-06T03:43:13+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/cdn.picapp.com\/ftp\/Images\/9\/1\/9\/c\/Brad_Pitt_at_2fbf.jpg?adImageId=1807279&imageId=4853008\" \/>\n<meta name=\"author\" content=\"Brian Cantor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cantorpedia\" \/>\n<meta name=\"twitter:site\" content=\"@headlineplanet\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/headlineplanet.com\/home\/2009\/07\/05\/big-upcoming-movie-chooses-ufc-100-to-reach-fans\/\",\"url\":\"https:\/\/headlineplanet.com\/home\/2009\/07\/05\/big-upcoming-movie-chooses-ufc-100-to-reach-fans\/\",\"name\":\"Big Upcoming Movie Chooses UFC 100 To Reach Fans\",\"isPartOf\":{\"@id\":\"https:\/\/headlineplanet.com\/home\/#website\"},\"datePublished\":\"2009-07-06T03:43:13+00:00\",\"dateModified\":\"2009-07-06T03:43:13+00:00\",\"author\":{\"@id\":\"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/b530255b81ceb7463ea060a9b8a302c8\"},\"description\":\"In a true sign of UFC's popularity explosion as it reaches its milestone event with UFC 100 on Saturday, The Weinstein Company has identified the fight\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/headlineplanet.com\/home\/2009\/07\/05\/big-upcoming-movie-chooses-ufc-100-to-reach-fans\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/headlineplanet.com\/home\/#website\",\"url\":\"https:\/\/headlineplanet.com\/home\/\",\"name\":\"Headline Planet\",\"description\":\"Music News &amp; Charts, TV News &amp; Spoilers\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/headlineplanet.com\/home\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/b530255b81ceb7463ea060a9b8a302c8\",\"name\":\"Brian Cantor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5726265e0532f231e46bbddd41009383?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5726265e0532f231e46bbddd41009383?s=96&d=mm&r=g\",\"caption\":\"Brian Cantor\"},\"description\":\"Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.\",\"sameAs\":[\"https:\/\/twitter.com\/cantorpedia\"],\"url\":\"https:\/\/headlineplanet.com\/home\/author\/cantortainment\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Big Upcoming Movie Chooses UFC 100 To Reach Fans","description":"In a true sign of UFC's popularity explosion as it reaches its milestone event with UFC 100 on Saturday, The Weinstein Company has identified the fight","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/headlineplanet.com\/home\/2009\/07\/05\/big-upcoming-movie-chooses-ufc-100-to-reach-fans\/","og_locale":"en_US","og_type":"article","og_title":"Big Upcoming Movie Chooses UFC 100 To Reach Fans","og_description":"In a true sign of UFC's popularity explosion as it reaches its milestone event with UFC 100 on Saturday, The Weinstein Company has identified the fight","og_url":"https:\/\/headlineplanet.com\/home\/2009\/07\/05\/big-upcoming-movie-chooses-ufc-100-to-reach-fans\/","og_site_name":"Headline Planet","article_published_time":"2009-07-06T03:43:13+00:00","og_image":[{"url":"http:\/\/cdn.picapp.com\/ftp\/Images\/9\/1\/9\/c\/Brad_Pitt_at_2fbf.jpg?adImageId=1807279&imageId=4853008"}],"author":"Brian Cantor","twitter_card":"summary_large_image","twitter_creator":"@cantorpedia","twitter_site":"@headlineplanet","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/headlineplanet.com\/home\/2009\/07\/05\/big-upcoming-movie-chooses-ufc-100-to-reach-fans\/","url":"https:\/\/headlineplanet.com\/home\/2009\/07\/05\/big-upcoming-movie-chooses-ufc-100-to-reach-fans\/","name":"Big Upcoming Movie Chooses UFC 100 To Reach Fans","isPartOf":{"@id":"https:\/\/headlineplanet.com\/home\/#website"},"datePublished":"2009-07-06T03:43:13+00:00","dateModified":"2009-07-06T03:43:13+00:00","author":{"@id":"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/b530255b81ceb7463ea060a9b8a302c8"},"description":"In a true sign of UFC's popularity explosion as it reaches its milestone event with UFC 100 on Saturday, The Weinstein Company has identified the fight","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/headlineplanet.com\/home\/2009\/07\/05\/big-upcoming-movie-chooses-ufc-100-to-reach-fans\/"]}]},{"@type":"WebSite","@id":"https:\/\/headlineplanet.com\/home\/#website","url":"https:\/\/headlineplanet.com\/home\/","name":"Headline Planet","description":"Music News &amp; Charts, TV News &amp; Spoilers","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/headlineplanet.com\/home\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/b530255b81ceb7463ea060a9b8a302c8","name":"Brian Cantor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5726265e0532f231e46bbddd41009383?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5726265e0532f231e46bbddd41009383?s=96&d=mm&r=g","caption":"Brian Cantor"},"description":"Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.","sameAs":["https:\/\/twitter.com\/cantorpedia"],"url":"https:\/\/headlineplanet.com\/home\/author\/cantortainment\/"}]}},"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/posts\/1061"}],"collection":[{"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/comments?post=1061"}],"version-history":[{"count":0,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/posts\/1061\/revisions"}],"wp:attachment":[{"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/media?parent=1061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/categories?post=1061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/tags?post=1061"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/adace-sponsor?post=1061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}