Update:<\/b> Tuesday night, Hits Daily Double downgraded its projections for Justin Timberlake’s “Man Of The Woods.”<\/p>\n
The publication, which initially projected 300-350,000 first-week units in the US (pending an assessment of the Super Bowl impact), adjusted its expectation to 250-275,000 units. It expected 210-225,000 of those units to come in the form of pure album sales.<\/p>\n
Wednesday, the publication issued more favorable numbers. It is now expecting 240-250,000 in pure sales and 275-290,000 in total units.<\/p>\n
Billboard, for what it’s worth, is projecting “around 300,000” in total units.<\/p>\n
Big by overall market standards, the numbers will likely end up as some of the best posted this year.<\/p>\n
They nonetheless rank as fairly disappointing in context. Timberlake is one of the biggest music stars on the planet, and the album release coincided with a Super Bowl Halftime Show performance (and two performances on the post-Super Bowl “Tonight Show”).
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The news that Justin Timberlake’s “Man Of The Woods” will top this week’s US album sales and consumption charts should not come as a surprise.<\/p>\n
The numbers with which it will top said charts will, however, surprise (and disappoint) industry observers.<\/p>\n
According to Hits Daily Double, “Man Of The Woods” is on track to sell 210-225,000 pure US copies this week. The inclusion of TEA (track sales\/10) and SEA (track streams\/1500) will yield a first-week consumption tally in the 250-275,000 neighborhood.<\/p>\n
While it may seem odd to criticize six-figure numbers in 2018, it is important to consider the context. “Man Of The Woods” is a Justin Timberlake album, and its launch week coincides with a Super Bowl Halftime Show performance (albeit one that paid little attention to music from the new album). Timberlake also performed two songs from the album on the post-Super Bowl “Tonight Show Starring Jimmy Fallon.”<\/p>\n
Considering his star power and that degree of exposure, the opening week figures are unquestionably disappointing.<\/p>\n
The projections, moreover, have fallen from their initial levels. As of Saturday, Hits was projecting a consumption tally in the 300-350,000 unit range.<\/p>\n
The Super Bowl boost — and mid-week momentum — are thus considerably lower than industry analysts expected.<\/p>\n
“Man Of The Woods” will, nonetheless, be a dominant #1 on the Billboard Top Album Sales (pure sales) and Billboard 200 (consumption) charts.<\/p>\n","protected":false},"excerpt":{"rendered":"“Man Of The Woods” will debut at #1, but its opening week numbers are disappointing.","protected":false},"author":1,"featured_media":106066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[183,1047,206],"tags":[651,10225],"adace-sponsor":[],"yoast_head":"\n