Update:<\/b> The 2018 Grammy Awards ceremony indeed suffered a sharp year-over-year ratings decline.<\/p>\n
Citing time-adjusted data, CBS says the broadcast drew a 5.9 adults 18-49 rating and averaged 19.81 million overall viewers.<\/p>\n
The demo rating represents an all-time low. The viewership mark is the lowest in nine years.<\/p>\n
Last year’s show posted a 7.8 in the demo and 26.05 million in overall viewership.<\/p>\n
That 2017 ceremony, it should be noted, faced competition from AMC’s “The Walking Dead.” This year’s show faced no such challenge.
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Preliminary ratings data reveals a substantial year-over-year ratings decline for the Grammy Awards.<\/p>\n
According to metered market data posted by Programming Insider, Sunday’s show averaged a 12.7 overnight household rating from 7:30-11PM ET.<\/p>\n
Last year’s show drew a markedly stronger 16.0 overnight household rating.<\/p>\n
Due later this afternoon (the 11AM “fast national” ratings will be inaccurate, as they will not account for the live west coast broadcast), the adults 18-49 and total viewership numbers may not reflect a drop of the same magnitude. Given the sharp decline in households, it is nonetheless hard to imagine those numbers will have avoided a drop completely.<\/p>\n
Of note: unlike last year’s show, this year’s event did not face competition from AMC’s popular “The Walking Dead.”<\/p>\n
From a household ratings standpoint, the show peaked in the 9-9:30PM half-hour (13.6 household rating). The 8:30-9PM and 9:30-10PM portions tied for second place with a 13.5.<\/p>\n
The show, predictably, drew its lowest rating in the 7:30PM half hour (10.5). Awards shows often draw comparatively weak ratings at the beginning of the telecast, and the early 7:30PM start time only would have compounded that reality.<\/p>\n","protected":false},"excerpt":{"rendered":"The 60th Annual Grammy Awards show drew a markedly smaller household audience than last year’s event.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1048],"tags":[275,74],"adace-sponsor":[],"yoast_head":"\n