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Lil Nas X’s “Old Town Road” Is Scoring Well With Pop Radio Listeners

“Old Town Road” posted good numbers in the latest callout report.

Lil Nas X - Old Town Road | Columbia

Indicated by its dominance on the sales and streaming fronts, Lil Nas X’s “Old Town Road” is clearly resonating with music fans. It clearly constitutes a pop culture moment.

Many have nonetheless wondered whether its appeal translates to the world of radio.

Based on the latest Mediabase/Critical Mass Media callout report, the answer is fairly affirmative.

Per the report, “Old Town Road” received a positive grade from 64.0% of listeners, a negative grade from 22.2% of listeners and thus a net positive score of 41.8%. It boasts a “favorite” rating from 33.5%.

Of the 17 songs measured in this week’s report, “Old Town Road” boasts the 7th-best positive score, 6th-best net positive score and 2nd-best favorite rating. The lattermost figure is particularly impressive for a song that is fairly new to radio; Ariana Grande’s enduring “7 rings” is the only song with a higher favorite rating.

For “Old Town Road,” the only weak category is negative score; it boasts the 7th-worst number in that column.

“Old Town Road” will likely claim #7 on this week’s official Mediabase pop radio airplay chart. It is quickly approaching #1 at rhythmic.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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