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Ratings: HBO’s “Vinyl” Loses Viewers, “Girls” Sets Premiere Low, “Togetherness” Returns

Vinyl [HBO]

While it was up slightly in adults 18-49, Sunday’s “Vinyl” suffered a loss in total viewership. Since HBO is a premium network fueled by subscriptions rather than spend from adults 18-49-seeking advertisers, the viewership figure is arguably more relevant.

Per Nielsen L+SD ratings, the second weekly “Vinyl” broadcast drew a 0.27 adults 18-49 rating and reached 667,000 total viewers. Last week’s premiere posted a 0.25 but reached 764,000 total viewers.

“Vinyl” led into the season premiere of “Girls,” which drew a 0.23 adults 18-49 rating and 489,000 total viewers. While not the least-watched overall episode, it was the series’ worst-performing season premiere.

The season two premiere of “Togetherness” followed with a 0.15 rating and 430,000 total viewers. The previous season premiere was good for a stronger 0.23 demo rating but a slightly lesser viewership sum of 427,000.

“Last Week Tonight” followed with a 0.34 rating and 919,000 total viewers.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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