During its successful run at country radio, Sam Hunt’s “Take Your Time” consistently fared well in listener callout reports. It was not simply a song country radio listeners heard often; it was one they enjoyed hearing.
“Take Your Time” recently began a crossover run at pop radio. Thus far, its reception from pop listeners has also been very warm.
According to the May 22 edition of the Mediabase/Critical Mass Media callout report, “Take Your Time” possesses the pop format’s third-highest raw positive reaction (68.1), second-lowest raw negative reaction (18.5) and second-highest net positive reaction (49.6).
Of the other 33 pop songs listed in the report, only Wiz Khalifa’s blockbuster “See You Again (featuring Charlie Puth)” ranks better in all regards. George Ezra’s “Budapest” also shares the same raw negative score, while Walk the Moon’s “Shut Up and Dance” also possesses a slightly better raw positive reaction (68.9).
Because “Take Your Time” is still new to the pop format (it is #42 on the rolling airplay chart, and familiarity is only 71.5%), there is a chance its warm reaction will slightly cool in the coming weeks.
Optimism about the sustainability of its reaction should, however, come from the fact that it already has a very strong “favorite” score. Its favorite rating of 26.7 is the 7th-greatest at pop radio and the greatest for a song with its familiarity level.
