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ACM Ratings Peaked During Miranda, LBT, Toby & Blake, Midland, Carrie Performances

Sunday’s ceremony hit a high during the 9:30-10PM window, which featured some major superstars.

Miranda Lambert | Michele Crowe/CBS

Sunday’s 53rd Academy of Country Music Awards ceremony delivered its best adults 18-49 rating and viewership mark during the 9:30-10PM half-hour.

That reality is unsurprising for two different reasons.

For starters, awards shows typically attract their largest audiences between 8:45 and 10:15PM.

This particular 9:30-10PM half-hour, moreover, featured performances by some of the biggest names in country music.

Specifically, it included the end of Jason Aldean’s “You Make It Easy,” plus Miranda Lambert’s “Keeper Of The Flame,” Little Big Town’s “Rocket Man,” Toby Keith & Blake Shelton’s “Should’ve Been A Cowboy,” Midland’s “Drinkin’ Problem” and Carrie Underwood’s “Cry Pretty.”

According to Programming Insider, the half-hour drew a 2.3 adults 18-49 rating and 12.79 million overall viewers. The show itself averaged a 2.1 and 12.08 million.

With a 2.2 rating and 12.74 million viewers, the 9-9:30PM half-hour ranked as the #2 section. 10-10:30PM half-hour drew the same 2.2 demo rating, but its 11.97 million viewer mark was actually fourth on the night. The 8:30-9PM (2.1, 12.18 million) section drew a larger overall audience.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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