Troye Sivan’s new single “My My My!” arrived on the US iTunes store late Wednesday/early Thursday.
By Thursday afternoon, it was one of the store’s Top 5 songs.
“My My My” is #5 on the listing as of press time at 3:55PM ET. Only Bruno Mars’ “Finesse (featuring Cardi B)” (#1), Justin Timberlake’s “Filthy” (#2), Ed Sheeran’s “Perfect” (#3), and Bebe Rexha’s “Meant To Be (featuring Florida Georgia Line)” (#4) are currently selling at a faster pace.
In addition to bowing on digital platforms, “My My My” has been made available to US pop radio. It officially goes for adds on January 23, but some stations will likely spin the song well in advance.
Watch the “My My My” video below: