Opening day sales data has arrived for Taylor Swift’s “reputation,” and it is unsurprisingly massive.
Citing data from BuzzAngle, Variety and Music Business Worldwide say Swift’s new album sold upwards of 717,000 pure US copies on its first day of release.
The massive opening day number already establishes “reputation” as the third-best-selling album of 2017. Only Ed Sheeran’s “Divide” and Kendrick Lamar’s “DAMN.” have sold more pure copies.
If that figure holds, “reputation” will have delivered the biggest opening week of Swift’s career.
“1989,” which previously owns that distinction, moved 1.287 million US copies.
The pure sales total will, obviously, be enough for #1 on the Billboard Top Album Sales chart.
“Reputation” is also an obvious lock for #1 on the Billboard 200, which will account for the sum of album sales, as well as TEA (track sales/10) and SEA (track streams/1500) for the four songs that are available for individual consumption.