in ,

“Blade Runner 2049” Disappoints, Still Comfortably Leads US Friday Box Office

“Blade Runner 2049” was #1, but its gross was weaker than expected.

Blade Runner 2049 Promotional/Tumblr Photos - Via Alcon/WB

On the one hand, “Blade Runner 2049” convincingly ranked as Friday’s #1 film in the United States. Its $12.7 million Friday figure more than triples that posted by the day’s #2 film.

On the other hand, the number is disappointing given the film’s big budget, substantial promotion and connection to a popular brand.

The #12.7 million opening day paces “Blade Runner” for an opening weekend in the $32-38 million range.

Going into the weekend, analysts were expecting in the neighborhood of $50 million for the opening. Even that expectation, it should be noted, was modest in the context of the film.

Newcomer “The Mountain Between Us” was Friday’s #2 film; it earned $3.5 million on its first day.

New release “My Little Pony” earned $3.0 million for third place, while “It” took fourth with $2.7 million. “It” is on pace to cross the $300 million cumulative mark this weekend.

“American Made,” the day’s #5 film, earned $2.3 million.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

Comments

Loading…

ZAYN’s “Dusk Till Dawn,” Sam Smith’s “Too Good At Goodbyes” Certified Gold In Australia

Charlie Puth’s “How Long” Receiving Early Pop Radio Airplay, San Francisco, San Diego Stations Leading