Facing unenviable competition in the form of HBO’s “Game Of Thrones,” Sunday’s “Life Of Kylie” premiere failed to wow in the ratings.
According to live+same-day data posted by Showbuzz, Sunday’s premiere episode drew a 0.51 adults 18-49 rating and averaged 1.12 million overall viewers.
A second episode directly followed with a 0.49 and 1.08 million.
The numbers are solid by overall E! and cable standards, but they are unimpressive in this specific context.
As a point of comparison, the fall 2016 series premiere of Kardashian-extension series “Rob & Chyna” drew a 1.08 in the adults 18-49 demographic and 2.04 million in total viewership. It also trailed the “Rob & Chyna” premiere in demos like adults 18-34 and women 12-34.
Viewership fell for subsequent “Rob & Chyna” episodes, but only one — the baby special — drew fewer viewers than this weekend’s “Life Of Kylie” premiere.
“Life Of Kylie” additionally came in short of the most recent “Keeping Up With The Kardashians” premiere, which drew a 0.70 adults 18-49 rating and 1.48 million viewers in March.
— When it comes to adults 18-49, the two “Life Of Kylie” episodes were respectively #11 and #12 among Sunday cable originals.
