Update: It’s official: “Go For Broke (featuring James Arthur)” will be the third single from Machine Gun Kelly’s “Bloom.”
Interscope confirms that a pop radio push will commence shortly.
“Go For Broke” will be the follow-up to MGK’s “At My Best,” which reached the Top 15 at pop radio.
“Bad Things (with Camila Cabello),” the first single from the album, reached #1 at the format.
“At My Best (featuring Hailee Steinfeld)” will fall out of the Top 40 at pop radio this week. It is accordingly time to begin thinking about Machine Gun Kelly’s next single.
Interscope just hinted at its plans.
The label just added MGK’s “Go For Broke (featuring James Arthur)” to its promotional Top 40 radio playlist.
Inclusion on the playlist is not confirmation that a song will receive a full-fledged pop radio campaign, but it does indicate that Interscope is strongly considering one.
“Go For Broke” will be the third single from MGK’s “Bloom.” The previous singles include the aforementioned “At My Best” and MGK’s chart-topping “Bad Things (with Camila Cabello).”