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Little Mix’s “Touch” Reaches #55 At US Pop Radio

Little Mix in Touch [Columbia]

Little Mix’s “Touch” continues to gain traction at pop radio.

This week, it moves into the format’s Top 55.

Played 296 times during the February 12-18 tracking week (+170), “Touch” ranks as the Mediabase pop panel’s #55 song. It was #69 last week.

A total of thirty-four stations contributed to this week’s spin count.

A Top 5 hit in Little Mix’s UK home, “Touch” recently took over for “Shout Out To My Ex” as the girl group’s official US radio single. “Shout Out To My Ex” was just inside the Top 50 prior to the switch.

To generate additional buzz in the US, the group will be performing (almost certainly “Touch”) on the February 28 TODAY Show.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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