Ed Sheeran's new "Divide" track rockets to #2 on the US iTunes sales chart.

In case you didn’t know: music fans are loving Ed Sheeran’s “Divide” songs.

His platinum-certified “Shape Of You” holds #1 on the US iTunes sales chart as of 11:35AM ET Friday.

The number two song? His just-released “How Would You Feel (Paean).”

The song rocketed to #2 in the hours following its release, blowing past new releases like Kygo x Selena Gomez’ “It Ain’t Me” (currently #4) and red-hot holdovers like Bruno Mars’ “That’s What I Like” (currently #5) and ZAYN & Taylor Swift’s “I Don’t Wanna Live Forever” (currently #3) in the process.

Given its pace, it has a legitimate shot of reaching #1 in the coming hours. And if not, it will only be because the lead single from Sheeran’s album is selling so well.