Update: Time-adjusted adults 18-49 and total viewership numbers have been released, and they confirm a year-over-year gain for the Golden Globe Awards.
Citing the data, NBC says that this year’s show drew a 5.6 adults 18-49 rating and 20.02 million total viewers.
Last year’s show drew a 5.5 and 18.51 million.
This year’s Globes telecast was only the third since 2004 to draw over 20 million live+same-day viewers.
Due Tuesday, the broadcast nationals may reflect slight adjustments to these numbers. The year-to-year growth should stand, however.
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While the adults 18-49 and total viewership data may tell a different story, the overnight household ratings reflect a slight year-to-year gain for the Golden Globes.
Citing metered market data, NBC says the 74th Annual Golden Globes ceremony drew a 13.3 overnight household rating. The number tops the 13.0 drawn by last year’s show.
Gains for major awards shows have been rare; since last year’s Golden Globes ceremony, only the “Hamilton”-boosted Tony Awards posted a year-to-year gain in the overnights.
The People’s Choice Awards, Oscars, Grammys, Billboards, Emmys, CMAs, and ESPYs all suffered year-to-year gains.
Adults 18-49 and total viewership data should be available in the early afternoon. Because the show aired live on the west coast, the usual 11AM report (which is not time zone-adjusted) will not be accurate.
