in

Ratings: “Mariah’s World” Fares Far Better On Bravo Than E!

Mariah's World [E!]

It’s technically an E! series, but the Bravo simulcast of Sunday’s “Mariah’s World” premiere drew a considerably larger audience.

According to live+same-day data posted by Showbuzz, Sunday’s episode drew a 0.50 adults 18-49 rating and 1.24 million total viewers on Bravo. The E! version only drew a 0.28 adults 18-49 rating and 0.63 million total viewers.

The likely cause? The Bravo version of “Mariah’s World” aired out of “Real Housewives of Atlanta,” which drew a 1.11 adults 18-49 rating and 2.74 million total viewers (way better than the 8PM E! show). A non-trivial percentage of those viewers likely stayed around for “Mariah.”

While one might be inclined to say “viewers are viewers” (especially since Bravo and E! are sister networks), there is a downside to the Bravo/E! split: 10PM E! series “The Royals” received less of a lead-in boost. Airing out of the lower-rated “Mariah’s World” broadcast, it only managed a 0.26 adults 18-49 rating and 0.61 million total viewers.

If everyone who watched the Bravo version of “Mariah’s World” had instead tuned into the E! version, lead-out “The Royals” may have performed better.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

Leave a Reply

Your email address will not be published. Required fields are marked *

Loading…

Beyonce Receives Most Grammy Nominations; Drake, Rihanna, Kanye West Tie For Second

Ratings: “Westworld” Sets Viewership High For Season Finale