Since returning to #1 on August 11, The Chainsmokers’ “Closer (featuring Halsey)” has ruled the US iTunes single sales chart with an iron fist.
Its streak of nearly a month on top was finally interrupted Friday morning, when Lady Gaga’s new single “Perfect Illusion” reached the listing’s apex. “Closer” is currently #2.
“Perfect Illusion” is currently outselling “Closer” by a proportion of about 5:4, and it should continue to widen its lead over the next several hours
This immediate lead is a reflex reaction to the release of a new single from one of the world’s biggest music superstars. Its ability to sustain that lead over the coming days and weeks will hinge on reaction to the song.
Sia’s “The Greatest (featuring Kendrick Lamar)” (#3), twenty one pilots’ “Heathens” (#4) and Major Lazer’s “Cold Water (featuring Justin Bieber & MØ)” form the balance of the iTunes Top 5.