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Adele Premieres Music Video For “Send My Love (To Your New Lover)” (Watch Now)

Adele [NBC]

“Send My Love (To Your New Lover)” is the third official single from Adele’s “25.” And unlike previous single “When We Were Young,” it received an official music video.

Said video premiered during Sunday night’s Billboard Music Awards ceremony, just as Taylor Swift’s “Bad Blood” video did at last year’s BBMAs.

The video enters the market as “Send My Love” continues climbing at hot adult contemporary and pop radio. It enters the Top 20 at the former format this week and the Top 40 at the latter.

The official video is embedded below:

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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