in

“The Americans” Season 4 Premiere Trails S3 Finale In L+SD Viewership

Given its immense critical acclaim and solid lifts in time-shifted viewing, “The Americans” is not sufficiently evaluated by its live+same-day viewership performance.

That is especially true given the fact that the series airs on FX, a cable network that claims it does not even look at ratings until live+3 data becomes available.

The television industry does, however, continue to measure, assess and benchmark series based on live+same-day performance. For this Wednesday’s fourth season premiere, the assessment is not a glowing one.

In drawing what Showbuzz reports as a 0.28 adults 18-49 rating and 1.11 million total viewers, this week’s “The Americans” drew a slightly smaller audience than the season three finale (0.34, 1.22 million).

It drew a considerably smaller audience than the season three premiere (0.63, 1.90 million).

The harsh differential between the season three premiere and finale numbers (a differential mirrored by data for the first and second seasons as well as that for most television series) signals the likelihood that “The Americans” will fall from this week’s live+same-day viewership level as the season progresses.

Whether that will have any affect on the show’s prospects remains to be seen.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Loading…

ZAYN Performing, Ben Affleck Appearing On Jimmy Fallon’s March 24 “Tonight Show”

Backstage Look: Scott Foley Directs March 31 “Scandal”