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Lady Gaga’s “Til It Happens To You” Impacting Pop, Hot AC Radio

Lady Gaga [ABC]

On the heels of Sunday’s Academy Awards performance, Interscope confirms that Lady Gaga’s Oscar-nominated “Til It Happens To You” is headed to mainstream radio.

Per Interscope’s promotions team, the song will impact the hot adult contemporary format on March 7. It will go for pop adds the following day.

While Sam Smith’s “Writing’s On The Wall” — not Gaga’s song — won the Oscar for Best Original Song, “Til It Happens To You” received a bigger post-show iTunes sales spike. The performance also generated more buzz.

Co-written by Gaga and Diane Warren, “Happens” was written for the documentary film “The Hunting Ground.”

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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