in ,

Fifth Harmony’s New Single “Work From Home” Impacting Radio; Watch The Music Video

Fifth Harmony [Work From Home Video]

Fifth Harmony’s “7/27” album era is underway.

Fifth Harmony - Work From Home Cover [Via Epic]
Fifth Harmony – Work From Home Cover [Via Epic]
Late Thursday night, the quintet’s second studio album was made available for iTunes pre-order.  The album officially launches on May 20.

Friday morning, lead single “Work From Home (featuring Ty Dolla $ign)” concurrently launched at pop radio and debuted on YouTube.

The radio launch, which is tied to an official impact date of March 1, includes hourly opening day airplay on numerous pop stations. It gives the chance to rack up immediate airplay — and thus begin a quick ascent into chart territory.

Aiming to accommodate different tastes, Epic has issued versions with and without the Ty Dolla $ign section to pop radio programmers.

The YouTube launch, meanwhile, does not involve “official audio” or a “lyric video” but the actual music video. That video follows:

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

Comments

Loading…

Tinashe, Snakehips & Chance Perform “All My Friends” On “Jimmy Kimmel Live” (Watch)

Fifth Harmony’s “Work From Home” Enters Top 5 on US iTunes Sales Chart