Fifth Harmony’s “7/27” album era is underway.
Late Thursday night, the quintet’s second studio album was made available for iTunes pre-order. The album officially launches on May 20.
Friday morning, lead single “Work From Home (featuring Ty Dolla $ign)” concurrently launched at pop radio and debuted on YouTube.
The radio launch, which is tied to an official impact date of March 1, includes hourly opening day airplay on numerous pop stations. It gives the chance to rack up immediate airplay — and thus begin a quick ascent into chart territory.
Aiming to accommodate different tastes, Epic has issued versions with and without the Ty Dolla $ign section to pop radio programmers.
The YouTube launch, meanwhile, does not involve “official audio” or a “lyric video” but the actual music video. That video follows: